Insights

Three Current CRM Trends for Better Engaging Your Customers
Despite being a 30-year-old technology, the CRM (customer relationship management) industry keeps growing at an astonishing rate. It has proven to be the core of

Technology Will Play an Important Role in Reactivating Tourism
As we’ve already seen, the pandemic has affected many industries, with tourism experiencing a huge impact. Cancellations of national and international flights, massive events postponed

Zoho MarketingHub Gets Rebranded as Zoho Marketing Automation
Zoho Corporation has taken the decision to rebrand Zoho MarketingHub, one of their most popular applications, as Zoho Marketing Automation, for “better global recognition and

Zoho is Named a Leader in Nucleus Research CRM Technology Value Matrix 2021
Just a few months after being named in all four Gartner Magic Quadrants, Zoho achieves another prestigious recognition by being named a Leader in the

Zoho Releases Qntrl for Low Code Workflow Automation
2021 has been a great year for workflow automation, which has been strongly trending since last year. Now, Zoho Corporation has launched a new low

The Three C’s of CRM Data Optimization
Crucial, correct, and consistent: that’s how your CRM data should be. Those are “the three C’s” of CRM data optimization. However, not all companies have

Zoho’s Finance Trends: Rise in Cloud-Based and AI-Driven Accounting Will Happen
Prashant Ganti, Head of Product Management Global Tax, Accounting and Payroll Solutions for Zoho Corporation, discussed some predictions for finance trends in 2021. According to

Perú Becomes One of the Top Latin American Countries with Largest Growth of Digital Consumption
Comscore, an American media measurement and analytics company, recently published their report titled “Perspectives on the Latin American Digital Scenario” (Perspectivas del escenario digital latinoamericano),

Hybrid Work Model: Tips for a Successful Implementation
Remote work is a still ongoing topic during the still ongoing pandemic. Many discussions have started about it, including the implementation of hybrid work, which