Zoho Launches Zoho Analytics 5.0: A Modern Self-Service BI & Analytics Platform
Three years after launching their 4.0 version, Zoho Corporation has just unveiled Zoho Analytics 5.0 with new and game-changing functionalities and updates. These are aimed at providing a platform that has more advanced business intelligence (BI) capabilities than its predecessors. Here’s the breakdown on what the Zoho Analytics 5.0 Platform now offers. The Basics The […]
Zoho Launches Zoho Contracts
Zoho Corporation has just added a new member to its family of business applications: Zoho Contracts, a Contract Lifecycle Management (CLM) software. This also adds legal as a new category to their offerings, which already include sales, marketing, finance, and human resources. According to Zoho, what inspired to develop this CLM software is the fact […]
Three Current CRM Trends for Better Engaging Your Customers
Despite being a 30-year-old technology, the CRM (customer relationship management) industry keeps growing at an astonishing rate. It has proven to be the core of all companies, even more so during the pandemic. Using CRM software enables businesses to have 360-degree views of customers in real time. This allows to push customer experiences that are […]
Technology Will Play an Important Role in Reactivating Tourism
As we’ve already seen, the pandemic has affected many industries, with tourism experiencing a huge impact. Cancellations of national and international flights, massive events postponed because of mobility restrictions, and restaurants closing were some of the factors that affected growth and productivity in the tourism industry. “When the crisis landed in concrete examples, we found […]
Zoho MarketingHub Gets Rebranded as Zoho Marketing Automation
Zoho Corporation has taken the decision to rebrand Zoho MarketingHub, one of their most popular applications, as Zoho Marketing Automation, for “better global recognition and connection.” In a written statement, Zoho highlighted that their marketing app’s stance will remain unchanged by keeping the “same vision, mission, and values.” They also stated the following: “Zoho Marketing […]
Zoho is Named a Leader in Nucleus Research CRM Technology Value Matrix 2021
Just a few months after being named in all four Gartner Magic Quadrants, Zoho achieves another prestigious recognition by being named a Leader in the Nucleus Research CRM Technology Value Matrix 2021. Nucleus Research, a global provider of ROI-focused technology research and advisory services, generates their Value Matrix based on in-depth interviews with end users […]
Zoho Releases Qntrl for Low Code Workflow Automation
2021 has been a great year for workflow automation, which has been strongly trending since last year. Now, Zoho Corporation has launched a new low code workflow product called Qntrl (pronounced control) to supply the demand in this area. According to Rodrigo Vaca, Qntrl’s Chief Marketing Orchestrator, most of the workflow automation solutions out there […]
The Three C’s of CRM Data Optimization
Crucial, correct, and consistent: that’s how your CRM data should be. Those are “the three C’s” of CRM data optimization. However, not all companies have those characteristics. According to an IBM report, one in three business leaders mistrust their data quality, while companies from the United States lose about $3.1 trillion in annual revenue because […]
Zoho’s Finance Trends: Rise in Cloud-Based and AI-Driven Accounting Will Happen
Prashant Ganti, Head of Product Management Global Tax, Accounting and Payroll Solutions for Zoho Corporation, discussed some predictions for finance trends in 2021. According to Ganti, AI has now a larger role in accounts payable automation and spend management. This can be seen in the extraction of information from receipts and invoices, fraud and duplicates […]
Perú Becomes One of the Top Latin American Countries with Largest Growth of Digital Consumption
Comscore, an American media measurement and analytics company, recently published their report titled “Perspectives on the Latin American Digital Scenario” (Perspectivas del escenario digital latinoamericano), which presents its current status after the pandemic’s impact. Also, it details the Latin Americans’ new digital behaviors, which depends on the country. According to Alejandro Fosk, Senior Vice President […]
