Benefits of Using CRM in Businesses

Customer Relationship Management (CRM) systems have been around for years and they’re here to stay. These are constantly renewed to integrate and optimize the business operations that companies have on a daily basis. However, there is still a percentage of them that do not have a cloud-based CRM and are limited by software that is […]

Three Current CRM Trends for Better Engaging Your Customers

Despite being a 30-year-old technology, the CRM (customer relationship management) industry keeps growing at an astonishing rate. It has proven to be the core of all companies, even more so during the pandemic. Using CRM software enables businesses to have 360-degree views of customers in real time. This allows to push customer experiences that are […]

Technology Will Play an Important Role in Reactivating Tourism

As we’ve already seen, the pandemic has affected many industries, with tourism experiencing a huge impact. Cancellations of national and international flights, massive events postponed because of mobility restrictions, and restaurants closing were some of the factors that affected growth and productivity in the tourism industry. “When the crisis landed in concrete examples, we found […]

Zoho is Named a Leader in Nucleus Research CRM Technology Value Matrix 2021

Just a few months after being named in all four Gartner Magic Quadrants, Zoho achieves another prestigious recognition by being named a Leader in the Nucleus Research CRM Technology Value Matrix 2021. Nucleus Research, a global provider of ROI-focused technology research and advisory services, generates their Value Matrix based on in-depth interviews with end users […]

The Three C’s of CRM Data Optimization

Crucial, correct, and consistent: that’s how your CRM data should be. Those are “the three C’s” of CRM data optimization. However, not all companies have those characteristics. According to an IBM report, one in three business leaders mistrust their data quality, while companies from the United States lose about $3.1 trillion in annual revenue because […]

CRM in 2021: Trends and Predictions

It is safe to say that, because of the unprecedented year that 2020 was for the entire world, everybody is curious and anxious about the future. CRM (Customer Relationship Management) is not the exception, and probably now more than ever. Now that offering services and goods online has become a necessity, businesses are turning into […]

Zoho CRM is Named Best Overall CRM Software

Great news for Zoho! Business News Daily announced today that it has chosen Zoho CRM as the Best Overall CRM Software in the market. Zoho CRM stood out from other CRM systems, which has happened previously and as recently as last January when Zoho CRM got a recognition from Gartner. Business News Daily described Zoho […]

CRM in 2020: Trends and Predictions

As the business world keeps moving into digital processes, it’s always a good idea to see what’s in store for Customer Relationship Management (CRM) technology. Learning about trends and technological advances is a great way to know the value of what CRM can do for your business. Just in 2017, the CRM software market took […]

Get to Know Zoho CRM (Video)

Digital transformation is in full swing! Are you already in that wave? Or are you considering it? If so, this short introductory video from our partner Zoho will give you a taste of how their CRM works. Zoho CRM is an online Customer Relationship Management (CRM) software that lets you manage your sales, marketing, and […]

All-in-One CRM: The New Standard

The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At […]