Zoho Named Visionary in Gartner’s Magic Quadrant for Sales Force Automation Platforms

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

Zoho has made it once again in Gartner’s Magic Quadrant, this time as a Visionary in the category of Sales Force Automation Platforms with Zoho CRM. According to Gartner, Visionaries “are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging and changing sales needs, and move the market into fresh areas with solutions that improve sales execution. Visionaries have strong potential to influence the direction of the SFA market.”

(Image via Gartner)

The following are the reasons why Zoho made it into the Magic Quadrant as a Visionary:

  • Zoho CRM is well-suited to the support of sales organizations of all sizes and segments, mostly in the industries of technology, financial services, professional services, and healthcare.
  • Last year, Zoho released significant products and capabilities, which include Canvas (a UI/UX builder), Zone analytics (to measure sales performance against ideal areas of achievement), and a built-in telephony solution.
  • Planned innovations include buyer and customer journey orchestration, to mine customer signals and create dynamic customer journeys and analytics, as well as mood analysis to predict emotions from textual data.

Zoho’s Strengths, According to Gartner

The global research company identifies innovation, vertical presence, and digital optimization as the strengths that Zoho possesses and which also make it worthy of the Visionary title. These are summarized below:

Innovation

According to Gartner, Zoho continues to innovate and lead the market in distinguishing feature capabilities, such as its planned innovations for mood analysis and customer journey building through capture of signals. The India-based company is also planning to launch prescriptive analytics that can extrapolate outcomes, based on data attributes. As a result, Zoho will support sales organizations that want to be more proactive and driven by data.

Vertical Presence

Gartner points out that Zoho is one of the few vendors that —outside of the Leaders and large SFA vendors— has a broad vertical presence. Therefore, customers who are searching for other vendors should feel comfortable when considering Zoho during their preselection buying process.

Digital Optimization

Last but not least, Gartner mentions that “Zoho has a strong vision and support for digital optimization. Its blueprint process modeler, journey orchestration builder and workflow automation tools, along with real-time alert and signal listening, may sit well with sales organizations.” This is particularly certain for customers who want to enhance and modernize their sales organization with the automation of manual processes and the capture of buying signals throughout external sources and systems.

To read the full article, click here.

Are you considering to implement or improve Zoho CRM Workflow Automation in your business? Then click here for more information.

More to explore

Our Locations

Puerto Rico

+1-787-719-7072
URB. Las Delicias 4037,
Calle Fidela Mathews, 00728, Ponce
Puerto Rico.

Descarga Estudio de Caso
Al registrarme, confirmo que estoy de acuerdo con los Términos y Condiciones y con la Política de Privacidad de InterConnecta.
30 Minutos de Consulta Gratis
Al registrarme, confirmo que estoy de acuerdo con los Términos y Condiciones y con la Política de Privacidad de InterConnecta.
Free Consultation
By registering, I confirm that I agree to InterConnecta’s Terms and Conditions and Privacy Policy.
Cotización Gratis
Al registrarme, confirmo que estoy de acuerdo con los Términos y Condiciones y con la Política de Privacidad de InterConnecta.
Free Quote
By registering, I confirm that I agree to InterConnecta’s Terms and Conditions and Privacy Policy.
Consulta Gratis
Al registrarme, confirmo que estoy de acuerdo con los Términos y Condiciones y con la Política de Privacidad de InterConnecta.
Free Consultation
By registering, I confirm that I agree to InterConnecta’s Terms and Conditions and Privacy Policy.