Zoho has made it once again in Gartner’s Magic Quadrant, this time as a Visionary in the category of Sales Force Automation Platforms with Zoho CRM. According to Gartner, Visionaries “are ahead of most potential competitors in delivering innovative products and/or delivery models. They anticipate emerging and changing sales needs, and move the market into fresh areas with solutions that improve sales execution. Visionaries have strong potential to influence the direction of the SFA market.”
The following are the reasons why Zoho made it into the Magic Quadrant as a Visionary:
- Zoho CRM is well-suited to the support of sales organizations of all sizes and segments, mostly in the industries of technology, financial services, professional services, and healthcare.
- Last year, Zoho released significant products and capabilities, which include Canvas (a UI/UX builder), Zone analytics (to measure sales performance against ideal areas of achievement), and a built-in telephony solution.
- Planned innovations include buyer and customer journey orchestration, to mine customer signals and create dynamic customer journeys and analytics, as well as mood analysis to predict emotions from textual data.
Zoho’s Strengths, According to Gartner
The global research company identifies innovation, vertical presence, and digital optimization as the strengths that Zoho possesses and which also make it worthy of the Visionary title. These are summarized below:
Innovation
According to Gartner, Zoho continues to innovate and lead the market in distinguishing feature capabilities, such as its planned innovations for mood analysis and customer journey building through capture of signals. The India-based company is also planning to launch prescriptive analytics that can extrapolate outcomes, based on data attributes. As a result, Zoho will support sales organizations that want to be more proactive and driven by data.
Vertical Presence
Gartner points out that Zoho is one of the few vendors that —outside of the Leaders and large SFA vendors— has a broad vertical presence. Therefore, customers who are searching for other vendors should feel comfortable when considering Zoho during their preselection buying process.
Digital Optimization
Last but not least, Gartner mentions that “Zoho has a strong vision and support for digital optimization. Its blueprint process modeler, journey orchestration builder and workflow automation tools, along with real-time alert and signal listening, may sit well with sales organizations.” This is particularly certain for customers who want to enhance and modernize their sales organization with the automation of manual processes and the capture of buying signals throughout external sources and systems.
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