InterConnecta Blog

Category: Entrepreneurship

This Is How Social Media (Really) Works in the Trenches

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Instagram has been growing very fast, this past June there were 500 million active users and it will keep going. In between likes and followings, there are a lot of famous accounts that had increased the number of people following them, but how they made it possible? Daniel Dipiazza, is a good example. He has posted some  Read more

Managing Change – and Transition – in an Organization

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About a month ago, we announced the partnership of one of our long time clients, Solveda with the digital engagement company Bridgeline Digital, Inc. (BLIN). Although this is an exciting time for everyone the complexity and bureaucracy involved in an organizational transition can be overwhelming. With this in mind, I read an article over the weekend  Read more

Modern BANT Sales Qualification

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If you’ve worked in Sales in the past then you’ve heard of the BANT criteria as a way to qualify prospects. BANT (budget, authority, need, timeline) has been around for decades and many sales professionals like it for its logic and as a great starting point in the absence of a more specific methodology (most sales people  Read more

4 Tips for Getting Started With Project Management

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Project management is one tough job. In recent years, organizations have moved away from having one dedicated project manager for every project to a much leaner setup. It’s not uncommon for the lead on a project to wear

6 SaaS Product Management Tips

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  Product management in a Software-as-a-Service (Saas) startup is one of the most important functions, and one of the most difficult— great product managers are hard to find. While product management is hard, there are a number of great resources online. Start with David Cancel’s blog (former head of product at HubSpot) and go from  Read more

When is it the Best Time to Choose CRM System?

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Client relationship management solution (CRM) is the main tool that will help you build and maintain strong, loyal relationships with existing and prospective customers by effectively automating the customer- facing processes and organizing essential data. According to Nucleus Research, an average ROI for every dollar spent on CRM software is$8.71. However, there are lots of  Read more

When a Competitor Raises Money

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Early today an entrepreneur shared with me how he was super worried that a competitor just raised $2 million. Being a bootstrapped startup still trying to find product/market fit, he felt that the competitor was going to build a large team and capture the market before he gets enough traction to become a player. Hmm, I  Read more

Buying a Company Just for Lead Generation

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  Two years ago Vonage bought Vocalocity for $130 million to expand into VoIP for businesses. When talking to the founders of Vocalocity several years prior to the exit, I learned that their primary driver of growth in the early years was helping third-party VoIP lead generation sites get better at generating leads, which in turn resulted in  Read more

Changing Goal Targets Midway Through the Quarter

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Several years ago, in the early days, I remember us putting down a company-wide sales goal for the quarter that proved to be much too ambitious. With most of the quarter done, and it clear we weren’t going to hit our goal, I changed the goal target to one we would hit and explained we  Read more

Planning for 2016

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Earlier today I was talking to an entrepreneur and the topic of planning for 2016 came up and he lamented that he hasn’t gotten around to it yet. While many mid-to-large companies are already deep into their 2016 planning, most early stage entrepreneurs I know haven’t done it yet. Well, now’s the time to get  Read more

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