Re-imagine the Sales Funnel
Things change fast… and with the advent of mobile access to information our audiences and potential customers can easily choose our competition instead of us at the click of a link. That’s why we at InterConnecta always suggest at looking at the “sales funnel” as a cycle in which Retention, Referral, and Repurchase are just […]
Frugal Marketing : How SMEs can use social media for sales
Having a strong social media presence and fostering an active community of followers is imperative for sustainable success. However, one does not achieve fame overnight; businesses must work hard, sponsor content, and use advertisements to accumulate followers during their first few days. From there, they stay relevant by posting quality material, hosting events, and sharing […]
Algorithms, Data, and New Workflows: Three Key Concepts Behind AI and Your Future Success
We are in the midst of the Fourth Industrial Revolution where one of the main driving factors is artificial intelligence (AI). AI will unleash another step-change increase in productivity and reshape our workforce, similar to the industrial revolution. In one estimate, Accenture forecasts that AI could double the economic growth rates of 12 major countries […]
6 Practical Ways to Improve Sales By Automating Your CRM Workflows
This is a guest post by Neha Batra, Senior Manager of Digital Marketing at Ozonetel Communications. The question: Why automate? The answer: To maximize results and minimize effort. Is there scope for such effective automation within your sales team? Yes, there is. This article outlines six tried and tested ideas for automation that are guaranteed […]
Stop Sacrificing CRM Usability for Your Sales Process!
The usability of a CRM tends to be the first sacrifice made when attempting to account for every sales action and task in a sales cycle. Though it may seem like a necessary sacrifice at first, you will likely come to find that the data within your CRM suffers as a result. More specifically, you […]
The all-new Zoho Campaigns is here!
The new Zoho Campaigns has been designed to deliver highly customized messages to your subscribers. Email marketing is no longer a simple, one-message-fits-all activity. Today it is a complex exercise which requires understanding your subscribers’ behavior and interests in order to see results. Targeted, relevant, and personalized messages are the way to make every subscriber […]
Best Practices for Zoho CRM Tags
Tags are still a fairly new topic in Zoho CRM and as we begin to use them, new questions come up… When to use them? How can I manage them? Where do they live!? Let’s address some of these questions: What are tags? Tags are one of Zoho CRM’s new features introduced in their 2018 […]
