ServiceSPAN

Technology

ServiceSPAN

ServiceSpan required a Zoho CRM optimization to use the systems full potential. Their previous sales process did not include the CRM and as a result, users were only using it for contact management.

The
Challenge

  • ServiceSpan required a Zoho CRM optimization to use the systems full potential. Their previous sales process did not include the CRM and as a result, users were only using it for contact management.
  • Redefinition of marketing initiatives and sales collateral strategy including website optimization, social media implementation, and content creation.
  • Improve lead generation and qualification to setup appointments for ServiceSpan’s sales team.

The
Solution

  • Optimization of Zoho CRM and integration with email marketing campaigns for a deeper insight into how ServiceSpan’s leads react to each campaign. Creation of a lead conversion process including setting up the Opportunities and Forecast modules.
  • InterConnecta provided a lead generation team to align the sales objectives with the lead generation strategy and generate more appointments for ServiceSpan’s sales team.
  • Sales collateral strategy included website optimization, creation of brochures and case studies, and creation of main social media accounts including content distribution campaigns via Zoho Social.
  • Implementation of Zoho Campaigns for massive email distribution. Campaigns was integrated with Zoho CRM to acquire real-time visibility of “clicks and opens”.
  • Creation of customized online reports to provide insights into the different marketing activities.

The
Results

  • Implemented automated drip email marketing campaigns for the CRM database.
  • Better lead nurturing and tracking of sales opportunities.
  • Increased website positioning on web search engines.
  • Reduction of bounce rate by 50% by improving traffic sources.

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