The primary objective of the pipeline development program provided by InterConnecta was to setup appointments that the…
Technology
ServiceSPAN
ServiceSpan required a Zoho CRM optimization to use the systems full potential. Their previous sales process did not include the CRM and as a result, users were only using it for contact management.
The
Challenge
- ServiceSpan required a Zoho CRM optimization to use the systems full potential. Their previous sales process did not include the CRM and as a result, users were only using it for contact management.
- Redefinition of marketing initiatives and sales collateral strategy including website optimization, social media implementation, and content creation.
- Improve lead generation and qualification to setup appointments for ServiceSpan’s sales team.
The
Solution
- Optimization of Zoho CRM and integration with email marketing campaigns for a deeper insight into how ServiceSpan’s leads react to each campaign. Creation of a lead conversion process including setting up the Opportunities and Forecast modules.
- InterConnecta provided a lead generation team to align the sales objectives with the lead generation strategy and generate more appointments for ServiceSpan’s sales team.
- Sales collateral strategy included website optimization, creation of brochures and case studies, and creation of main social media accounts including content distribution campaigns via Zoho Social.
- Implementation of Zoho Campaigns for massive email distribution. Campaigns was integrated with Zoho CRM to acquire real-time visibility of “clicks and opens”.
- Creation of customized online reports to provide insights into the different marketing activities.
The
Results
- Implemented automated drip email marketing campaigns for the CRM database.
- Better lead nurturing and tracking of sales opportunities.
- Increased website positioning on web search engines.
- Reduction of bounce rate by 50% by improving traffic sources.
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