Productivity

Convert social chatter into actionable leads

Published by InterConnecta on

  Customers these days can come from anywhere. According to a survey by DemandWave, social media is one of the better lead generation channels,accounting for about 55% of the business involved. Many potential customers navigate to an organization’s page on platforms like Facebook, Twitter, and Google+. While there, customers tag the business in posts, like their pages,and share posts where the business is mentioned. Because social media makes it easy for potential customers and  Read more

Announcing Zoho Sprints – Ship your best products with agile planning and tracking

Published by InterConnecta on

  Over the last ten years, businesses from every industry, including those that build software, have been using Zoho Projects to successfully manage their work. When we looked at the agile methodology, we saw that the planning, tracking, and reporting was quite nuanced and specialized. Clearly, we needed to build a dedicated tool to accommodate this. So we went back  Read more

5 Benefits of Integrating Marketing Automation and CRM

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Published by InterConnecta on

Customer relationship management (CRM) solutions have been around for years. From the early days of digital Rolodexes and databases back in the 80s and 90s to today’s software-as-a-service powerhouses, CRM technology has forever changed the way sales and customer service operate. But while many CRM solutions include marketing tools and functionality, none of them provide  Read more

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