outreach

5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

Published by InterConnecta on

Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more

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