Microsoft Dynamics CRM

Stop Sacrificing CRM Usability for Your Sales Process!

Published by InterConnecta on

  The more your company grows, the more complex your sales process becomes. When configuring a CRM to fit your process, this complexity becomes overwhelmingly evident. The usability of a CRM tends to be the first sacrifice made when attempting to account for every sales action and task in a sales cycle. Though it may  Read more

The CRM State of the Union: It’s Time for Empathy with the Customer

Published by InterConnecta on

  With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured. Amazon’s purchase of Whole Foods over the summer wasn’t just another notch on its belt. It showcases a trend that is consuming the marketplace. We no longer live in the Age  Read more

10 Signs Your CRM System Needs an Overhaul

Published by InterConnecta on

Poor data quality, broken add-ons, and ineffective integrations are just a few of the tell-tale signs that you may need to refresh your CRM system — or scrap it altogether and start anew. Nothing lasts forever and that includes CRM implementations. At first, your CRM system won praise for increasing productivity. Over time, the story has changed.  Read more