Lead Nurturing

How Lead Nurturing Leads to More Customers

Published by on

Lead nurturing is an important success factor for all businesses of all sizes.  If your company uses limited marketing funds on lead attainment or production, you must obtain the return of that investment by converting a higher percentage of those leads into revenue. Also Read: 6 important steps to website content development success If you are obtaining  Read more

The New Marketing Machine: Creating Predictable Revenue

Published by on

According to a 2010 CSO Insight’s Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Companies faced tough questions from their boards about their ability to deliver consistent predictable revenue. Today’s best companies are using a new revenue engine that leverages repeatable  Read more