What’s in Your Sales Stack?


Published by InterConnecta on

SMB teams are finally able to leverage the same level of technology as large enterprise sized company’s. Amazing Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable. These focused apps are leveling the playing field between the enterprise sales engines and the little startup, and unlike your traditional sales  Read more

What’s The Difference Between CRM and Marketing Automation?

Blog CRM or Mk auto

Published by InterConnecta on

  Do you remember the day when someone first told you that Great Britain and England weren’t actually synonymous? Yeah. That was rough. People often have a very similar reaction when they realize that CRM software and marketing automation software are different. For those of you to whom this is news, it’s ok! At face  Read more

7 Ideas for More Effective Cold Calling

Call Calling

Published by InterConnecta on

    I love cold calling — I really do. It isn’t that I personally love doing it, rather, I love it as a sales technique that is powerful in fast-growing markets with an average ticket value high enough to warrant the effort. Way back in 2001, I personally made many cold calls to web design  Read more

How Much Does a Single Cold Call Cost?

Cold Calling

Published by InterConnecta on

    Cold calling is one of those things that many people think is dead but is actually thriving in the B2B world. Now, there’s an entire industry built up about the Sales Development Rep and the Predictable Revenue methodology. One popular question that comes up is “how much does a cold call cost?” Let’s take  Read more

Revenue-Based Financing for Startups

Published by InterConnecta on

  After last week’s post on Early SaaS Loans Before Bank Credit Lines, a couple people mentioned Lighter Capital as an alternative lender that does revenue-based financing. The idea is that instead of the normal venture debt model, which is interest plus warrants in the business, revenue-based financing takes a percentage of revenue over a  Read more