5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

Published by InterConnecta on

Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more

Using Social Media to Transform Your B2B Brand

Published by on

There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. Social listening is the process of monitoring social streams for content and comments relative to a specific topic of interest. It is essential to engagement with  Read more