G2 Crowd’s Business Intelligence Tools Review

zoho reports

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  Business Intelligence Products Products shown on the Grid for Business Intelligence have received a minimum of 10 reviews/ratings in data gathered by December 04, 2015. Products are ranked by customer satisfaction (based on user reviews) and market presence

5 Benefits of Integrating Marketing Automation and CRM


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Customer relationship management (CRM) solutions have been around for years. From the early days of digital Rolodexes and databases back in the 80s and 90s to today’s software-as-a-service powerhouses, CRM technology has forever changed the way sales and customer service operate. But while many CRM solutions include marketing tools and functionality, none of them provide  Read more

The Basics Of CRM, For Dummies


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So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

Are Bad Phone Numbers Holding Back Sales?


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In the third annual B2B Marketing Data Benchmark Report from Dun & Bradstreet NetProspex, researchers discovered that “the ability to reach buyers by phone is fundamental to closing the loop between sales and marketing and keeping that relationship as healthy as possible.” However, the data services company determined that marketing databases are filled with inaccurate  Read more

5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

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Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more