Content Marketing

Let’s Talk About ‘Growth Hacking’

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  “Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from having things really take off. If you could just find  Read more

5 Surprising Uses for Marketing Automation

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  What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time  Read more

What’s Hot in CRM Applications, 2012

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Serving the salesforce is a mantra and mindset that resonates through the best companies I’ve ever worked with and for. That priority alone can help galvanize companies who are adrift in multiple, conflicting agendas, strategies and projects.  Uniting around that goal – serving sales and getting them what they need to excel – can turn  Read more

Effective Digital Branding Measurement Requires a Mix of Metrics

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As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.

The Benefits of Content Marketing

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Could it be that content marketing is at the heart of all marketing success on the web? According to an infographic designed by Content Plus, that may be the case.

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