Will the Next Major CRM Player Please Stand Up

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by David Cummings Customer Relationship Management (CRM) has been around for decades. Over the past 10 years, has risen to prominence as both the largest Software as a Service (SaaS) company in the world and the largest CRM company in the world. has an incredibly powerful product that is now geared towards the  Read more

Using Social Media to Transform Your B2B Brand

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There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. Social listening is the process of monitoring social streams for content and comments relative to a specific topic of interest. It is essential to engagement with  Read more