Building New Marketplaces

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Like many others, I read the news about Zaarly, reported by TechCrunch’s Rip Empson last weekend, with some degree of shock. Zaarly is a well-funded business with an extremely talented team and ample resources to execute on their original vision, so I cannot understand why they decided to pivot so early in the game. Bo Fishback, co-founder  Read more

Improving Your Marketing Campaign

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Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggles  Read more