4 Foundemental Elements for Marketing Analytics Success

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The past ten years have seen a transformation in our marketing profession like no previous decade. Marketers have had to adapt or perish in this transition from brand to demand and art to science. They have learned a new language – the demand waterfall, SQLs, lead scoring. Not to mention new technologies – Salesforce, Eloqua,  Read more

The Roles of CMO and CIO

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Steve Mann on the CMO role According to Steve, CMOs “sit at the intersection of creativity and strategy.” Steve says he partners with the CEO to translate his company’s vision into marketing strategies that deliver revenue and customer satisfaction: The CEO’s strategy comes to life in the various strategies and channels the CMO uses to  Read more

MBO Partners State of Gen X Independence Report

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HERNDON, VA. (PRWEB) MBO Partners, the leader in the $250 billion and growing independent consulting sector in America, today released a new proprietary report on the state of Generation X independent workers in America. The Gen X Report is the latest phase of MBO’s bellwether independent workforce index and illuminates the motivations and challenges of  Read more

The 6 Marketing Metrics Your CEO Actually Cares About

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Posted BY:   Mike Volpe  ~ Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to  Read more

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