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What’s Hot in CRM Applications, 2012

April 24, 2012

Serving the salesforce is a mantra and mindset that resonates through the best companies I’ve ever worked with and for. That priority alone can help galvanize companies who are adrift in multiple, conflicting agendas, strategies and projects.  Uniting around that goal – serving sales and getting them what they need to excel – can turn  Read more

April 18, 2012

Thinking About Sales Rep Compensation Plans by David Cummings Sales rep compensation plans are super important and super challenging. There’s a necessary element of incenting the right behavior while keeping things straightforward and easy to understand. Too often companies make the compensation plan a tome with a corresponding Excel file required for some spreadsheet jockeying just to  Read more

Obama Signs Bill Focused on Crowdsourced Investments

April 16, 2012

The JOBS act removes several regulations related to new U.S. businesses. U.S. President Barack Obama has signed legislation that eliminates restrictions preventing entrepreneurs from seeking crowdsourced funding online and removes some other financial regulations for small businesses. The Jumpstart Our Business Startups, or JOBS, Act delays some U.S. Securities and Exchange Commission regulations for some  Read more

Effective Digital Branding Measurement Requires a Mix of Metrics

April 11, 2012

As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.