InterConnecta Blog

Category: News

What’s in Your Sales Stack?

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SMB teams are finally able to leverage the same level of technology as large enterprise sized company’s. Amazing Software-as-a-Service (SaaS) sales apps are coming to market at a rapid pace and they’re affordable. These focused apps are leveling the playing field between the enterprise sales engines and the little startup, and unlike your traditional sales  Read more

Data Management becoming the norm – but challenges remain

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  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

Study: Middle Market Companies Lag Behind In Digitization

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A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

MarTech: News from the Conference Tradeshow

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MarTech is an annual international conference for professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. MarTech offers a cross-pollinating experience that transcends the traditional boundaries between marketing and IT, and encourages creative collaboration across the organization. Here is a round-up of headlines from the 2016  Read more

Obama Calls on Tech Industry at SXSW

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AUSTIN — President Obama called on the tech industry Friday to help solve some of Washington’s thorniest problems — from upgrading outdated federal networks to connecting rural classrooms to resolving the national privacy vs. security debate sparked by the current legal battle between Apple and the FBI.

Bridgeline Digital Partners With New York-Based Solveda

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BURLINGTON, Mass., Feb. 24, 2016 (GLOBE NEWSWIRE) — InterConnecta would like to Congratulate Solveda for its new partnership with Bridgeline Digital, Inc. (BLIN). The Digital Engagement Company™ announced a few weeks ago a new partnership with the New York based, software design and development company.  Solveda

Bpeace: InterConnecta Sharing Skill and Knowledge

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Generating jobs has proven to help prevent the recurrence of violence in some communities. – Why? – Because job creation has a strong multiplier effect that sustains families and boosts local purchasing power, which in turn lifts other businesses, creates even more employment and accelerates the community up the path to prosperity and less violence. Bpeace has  Read more

Contrasting Gartner’s CRM Predictions

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  In 2013, Gartner published a report forecasting various enterprise software markets. The report predicted an increase in the CRM market from $20.6B to $36.5 B worldwide, leading all enterprise software categories in

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