InterConnecta Blog

Category: CRM

Stop Sacrificing CRM Usability for Your Sales Process!

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  The more your company grows, the more complex your sales process becomes. When configuring a CRM to fit your process, this complexity becomes overwhelmingly evident. The usability of a CRM tends to be the first sacrifice made when attempting to account for every sales action and task in a sales cycle. Though it may  Read more

Salesforce and Google Partner to Connect Sales, Marketing and More for Business

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  One of the most important features of today’s collaborative workforce is access. And when two of the largest companies in their respective fields form a partnership to address this very point, it highlights its importance. Google (NASDAQ:GOOGL) and Salesforce (NYSE:CRM) have formed a strategic partnership to give their customers a smarter and more collaborative experience in  Read more

Introducing the New Zoho CRM Plus : The world’s most powerful customer engagement suite

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  Earlier this month, Zoho announced the new Zoho CRM Plus, an upgraded version of Zoho’s all-in-one customer engagement suit specifically designed to improve the user’s experience. Let’s have a look at the company’s official announcement.   The New Zoho CRM Plus is finally here. We love the cleaner, faster, better UI – and we think  Read more

Convert social chatter into actionable leads

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  Customers these days can come from anywhere. According to a survey by DemandWave, social media is one of the better lead generation channels,accounting for about 55% of the business involved. Many potential customers navigate to an organization’s page on platforms like Facebook, Twitter, and Google+. While there, customers tag the business in posts, like their pages,and share posts where the business is mentioned. Because social media makes it easy for potential customers and  Read more

The CRM State of the Union: It’s Time for Empathy with the Customer

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  With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured. Amazon’s purchase of Whole Foods over the summer wasn’t just another notch on its belt. It showcases a trend that is consuming the marketplace. We no longer live in the Age  Read more

Optimize B2B Ad Spend with Salesforce Lead Analytics for Facebook

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  B2B marketing is in the middle of a massive shift, driven by customers who are searching for products across numerous digital channels and are engaging with companies only when they’re ready to buy. In this new reality, Facebook has become an influential B2B digital advertising channel, playing a crucial role in driving both brand  Read more

Zoho CRM for Gmail & Inbox – A Chrome Extension To Make Your Sales Tasks Easier

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  Email is the most essential part of your work life. Especially for your sales team, since each new inquiry means a new business opportunity.  According to a report by Radicati Group, almost 2.4 million emails are sent every second. One can only imagine how many emails we personally end up sending or receiving every day. For a business trying to keep up  Read more

Take a smart step ahead

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  Zoho CRM makes it easy for customers to reach out across multiple channels, track the customer experience and get a single view of the customer. However, as the size of our customer’s businesses grow, it becomes difficult to reach their own prospects despite having more channels, processes and more SalesSignals; only super-human intelligence can deal with  Read more

You and Your CRM Need to Talk: Voice Activation Is Coming

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  Thanks to Siri, Google, and Alexa, many of us are already speaking to our consumer devices. But voice-activated technology will soon have plenty of business uses as well. We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, speech is quickly  Read more

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