InterConnecta Blog

Category: CRM

Why Your CRM Should be Fully Integrated?

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Having a good CRM system means it should include all costumer lifecycle, form end to end. It should be the hub of all costumer activity across all platforms and channels: project and inventory management, survey responses, email, telephony, etc. Using  one or more external applications can “bring about a downright tsunami”. Centralizing all the information of  Read more

5 Ways To Reduce CRM Costs

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With most popular CRM platforms now in the cloud, monthly (or yearly) pricing is the rule. A few extra users, some add-ons here and there, and all of a sudden you’re paying more than you think you would. After dozens of implementations, here are my Top 5 ways to reduce CRM costs.   Use Free  Read more

The Evolution of CRM systems: From Rolodex to Mobile CRM

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CRM has not always existed, there were other methods to keep a relationship between customers and the organization. We are going to look back and review how we end up having a CRM system. The very beginnings At first, pen and paper where the solution. Before the 50´s they kept the information on books, because  Read more

Measuring marketing effectiveness with a Business Intelligence tool

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Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the  Read more

SaaS or On-Premises?

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  The infographic below perfectly illustrates the aspects to consider when determining whether to implement an On-premise or a Cloud SaaS Solution. Both options appear the same on the surface but, like most icy cubes, the real concern is what lies below. On the left hand side we see on-premise solutions, and while the original  Read more

Contrasting Gartner’s CRM Predictions

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  In 2013, Gartner published a report forecasting various enterprise software markets. The report predicted an increase in the CRM market from $20.6B to $36.5 B worldwide, leading all enterprise software categories in

When is it the Best Time to Choose CRM System?

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Client relationship management solution (CRM) is the main tool that will help you build and maintain strong, loyal relationships with existing and prospective customers by effectively automating the customer- facing processes and organizing essential data. According to Nucleus Research, an average ROI for every dollar spent on CRM software is$8.71. However, there are lots of  Read more

Best CRM Softwares for 2016

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Looking for a better way to manage and grow your small business? Customer relationship management (CRM) software can make all the difference. Whether you’re looking for a robust CRM software solution, a simple one designed for very small businesses or a free version to fit your budget, there’s a CRM software choice for you. Our  Read more

The Basics Of CRM, For Dummies

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So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

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