From May 13 to 15, the city of Houston became the stage for one of the most anticipated events in the tech ecosystem: Zoholics USA 2025. Over three days, executives, partners, developers, and users from around the world gathered at the George R. Brown Convention Center to discover Zoho Corporation’s latest launches, strategic direction, and future vision. We were present with the InterConnecta team, joining the global Zoho community to experience first-hand the innovations and conversations shaping the future of business technology. The event delivered a clear message: artificial intelligence, cross-functional collaboration, and a unified customer experience are the pillars on which Zoho is building the future of enterprise software.
Below, we share the most important highlights and announcements that defined this year’s edition of Zoholics.
Tony Thomas, Co-founder and Zoho USA CEO
CRM for Everyone: Democratizing the Customer Experience
One of the most notable announcements was the general availability of Zoho CRM for Everyone, now enhanced with advanced AI-powered capabilities. This evolution expands access and customization of CRM across all departments—sales, marketing, operations, finance, legal, HR, support, and more—making it a truly cross-functional platform for managing the customer experience.
With features like Team Modules, Connected Records, and Connected Workflows, Zoho aims to break down departmental silos. Each team can tailor their CRM view, collaborate through integrated processes, and maintain full customer context throughout the entire journey.
The key differentiator: the integration of Zia, Zoho’s AI engine, which enables users to:
- Build modules and workflows using natural language
- Design custom interfaces from uploaded images (Canvas Builder)
- Configure permissions and generate reports through simple text prompts
All of this is available starting at $9 per user/month, with AI included at no extra cost (excluding the free edition).
Zia Agents: A new era of enterprise AI
Another major announcement was the launch of Zia Agents—intelligent, autonomous agents designed to operate across the Zoho ecosystem. These agents can automate complex tasks, collaborate with one another, establish hierarchies, and adapt to diverse business contexts.
Zoho also introduced:
- Agent Studio, a low-code/no-code environment to build custom agents
- Agent Marketplace, where teams can deploy ready-made agents or share their own with the community
Zia Agents are already available for areas like customer service, HR, inventory, sales, marketing, and data management. Integration with third-party apps is also on the roadmap.
Zoho Payments: A unified payment solution arrives in the U.S.
Zoho announced the U.S. launch of Zoho Payments, a native solution that allows businesses to accept online payments via credit cards (over 135 currencies) and ACH transfers.
Fully integrated with Zoho’s finance, sales, marketing, low-code, and collaboration apps—and also compatible with third-party systems via API—Zoho Payments simplifies cash flow management with features like automated reconciliation, hosted checkout pages, and detailed transaction visibility.
Pricing is competitive: 2.9% + $0.30 for domestic cards, plus 1.5% for international cards.
Ulaa Enterprise: Privacy, productivity, and security in a corporate browser
The new enterprise version of Ulaa, Zoho’s privacy-first browser, strengthens its commitment to security. This edition includes:
- Built-in Data Loss Prevention (DLP)
- Centralized policy and user behavior controls
- Phishing protection and unsafe content blocking
- Zia-powered productivity features such as smart tab organization and website categorization
Based on Chromium, Ulaa Enterprise supports mobile devices and gives IT teams centralized control over the browsing experience.
Rajú Vegesna, Zoho Chief Evangelist
Beyond CRM: AI across the Zoho ecosystem
During the event, Zoho unveiled new Zia capabilities across various apps, including:
- Zoho Writer: PDF/document analysis, contract summary, date extraction
- WorkDrive: Folder and media content analysis, voice and video search
- Zoho Projects: Auto-task generation based on file content
- Zoho Mail: Smart email summaries, contextual thread search by customer or deal, inbox prioritization
- Zoho CRM: Chat-based workflow creation, field suggestions in new modules, time zone-sensitive automations
Generative and conversational AI is now deeply embedded into the user experience, making it easier than ever to create, customize, and analyze business data.
Vani: Visual collaboration at the core of modern work
Zoho also highlighted Vani, its new visual collaboration platform. With an infinite canvas, smart templates, built-in video conferencing, voice notes, and prebuilt kits for departments like marketing, design, and product, Vani brings communication and ideation into a single shared space.
It’s a bold move to replace fragmented tools like Slack, Zoom, whiteboards, and email—offering a more visual, fluid, and context-aware collaboration experience.
Zakya: PoS Solution for emerging retail
Continuing its global expansion, Zoho introduced Zakya, a point-of-sale (PoS) solution designed for small and mid-sized retail stores. Available in 10 Indian languages, Zakya offers:
- Inventory management
- Offline and mobile billing
- Integration with payment gateways (Razorpay, Pine Labs, PhonePe) and logistics platforms (AfterShip, EasyPost)
- A unified web dashboard for customers, transactions, and vendors
Conclusion: An integrated, accessible, and future-ready vision
Zoholics USA 2025 made it clear: Zoho is not just competing with traditional enterprise suites—it is creating a new category altogether: a complete operating system for business, rooted in collaboration, automation, and intelligence.
With its ethical, cost-efficient approach to AI, proprietary infrastructure, and growing ecosystem (over 55 apps and 100+ million users), Zoho is positioning itself as one of the most coherent, accessible, and forward-thinking players in the global enterprise software landscape.
If your company is exploring new ways to leverage Zoho to transform its processes, enhance customer experience, or implement intelligent AI-driven solutions, our team would be happy to help.
We have extensive experience in custom implementations, workflow automation, app integrations, and strategic support across the entire Zoho ecosystem.
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