- Smarter automation and a renewed experience: What’s new in Zoho CRM for 2025
- Zoho Inventory now lets you create composite products with the new Assemblies and Kits feature
- Zoho Desk revamps its Community module with a more intuitive design and better customization options
- New views, advanced filters, and more: Key improvements in Zoho Projects for Q1 2025
- Zoho LeadChain: The new solution to capture, distribute, and track paid leads from multiple platforms
- Webinars from Cliq, CRM Plus, and Books
Smarter automation and a renewed experience: What’s new in Zoho CRM for 2025
Zoho CRM started 2025 with a series of enhancements that optimize user experience, boost automation, and enrich data analysis. Below are the 10 most relevant updates:
Advanced WhatsApp Business integration
Create and approve message templates, link them to automated actions, and benefit from features such as threaded replies and audio message previews.
(image via Zoho)
Line integration
Manage conversations, share files, and associate contacts directly from Zoho CRM with the popular Line messaging platform.
ABM (Account-Based Marketing) for Zoho CRM
Identify and segment your most valuable accounts, enrich profiles, and create personalized campaigns to maximize upselling and cross-selling opportunities.
(image via Zoho)
CPQ (Configure, Price, Quote) enhancements
The guided selling functionality now supports custom modules, simplifying the creation of sales flows tailored to your processes.
(image via Zoho)
New in Kiosk Studio
Enjoy a smoother experience with new actions, table views of records, and interface improvements for building more efficient kiosks.
Blocking unwanted calls
Manage blocklists of numbers directly from the call history to avoid distractions and improve your sales team’s productivity.
Microsoft Teams integration
Connect with clients and prospects via Teams calls and online meetings directly from Zoho CRM, with automatic logging of interactions.
Subform enhancements
You can now define specific permissions (view, create, edit, delete) for subforms, simplifying access management both internally and externally.
(image via Zoho)
(image via Zoho)
Formula field optimization
Formulas using the Now() function now update automatically in real-time, and you can set criteria to stop execution based on record status.
(image via Zoho)
Team selling and revenue splitting
Recognize contributions from multiple members in a sale by assigning proportional revenue based on their involvement, direct or indirect.
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New ways to visualize key business metrics
Access dynamic reports with widgets and clearer visual comparisons. Now you can view commercial and operational performance from a single integrated view.
(image via Zoho)
Forecasting improvements
The new Forecast panel is more intuitive, allowing breakdowns by funnel stages and adjustment of projections as each pipeline evolves.
Smarter Zia
Zia now improves its accuracy by analyzing historical and current data to predict conversions, recommend actions, and detect anomalies before they become issues.
Deeper customizations
Add new validations, create complex conditional rules, and customize modules even further to reflect your actual business process.
Revamped Canvas
Design record views with greater visual freedom: new graphic elements, more flexible access controls, and tools for creating more engaging user experiences.
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This is just a part of what Zoho CRM brings this quarter: the ecosystem keeps evolving with more features to sell better, automate more, and make decisions with real data.
Zoho Inventory now lets you create composite products with the new Assemblies and Kits feature
Zoho Inventory has added key tools for businesses that manage assembled or bundled products, improving inventory control and system navigation.
- Assemblies for internally manufactured products
You can now create products from inventory components, define assembly processes, and automatically update the final product’s availability based on the stock of each part. - Kits for predefined and packaged products
Use Kits to sell bundled products like combos or sets. Zoho Inventory automatically adjusts component inventory when a kit order is created. - Clear component view in composite products
Each assembled product now displays its components, required quantities, and availability, giving you greater control over production, restocking, and sales. - Visual assembly panel
A new graphical view helps you review the assembly process, check stock levels, and identify which parts need reordering before production. - Improved system navigation
The interface has been reorganized to simplify access to key modules like orders, inventory, warehouses, and products—everything is clearer and easier to find.
These enhancements make Zoho Inventory even more powerful for businesses that sell bundled products or manage complex logistics processes.
And this is just a part of what’s coming.
Zoho Desk revamps its Community module with a more intuitive design and better customization options
Zoho has launched a full redesign of the Community module in Zoho Desk, with design improvements and new features that make navigation easier, boost interaction, and simplify post management.
Improved user interface
The redesign aims to make the Community more accessible and attractive for both agents and users:
- Optimized accessibility for easier navigation.
- Redesigned controls and menus to find functions more easily.
- Engagement-focused design that encourages exploration and participation.
New homepage and detailed view
- The homepage now shows more relevant info per post: title, category, author, recent comments, views, likes, and update date.
- Clicking a post reveals a detailed view with all interactions, additional information, and shortcuts to edit, follow, or move the post.
- If a post was converted into a ticket, the corresponding ID is also shown.
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Bulk approval and simplified moderation
- Posts requiring moderation or marked as spam can now be reviewed in a quick view.
- Moderators can use the “Approve All†option to validate multiple posts with one click, streamlining management.
(image via Zoho)
With this update, Zoho Desk Community becomes an even more powerful tool for self-service, collaboration, and user engagement.
Ideal for companies offering participative support with greater control and clarity.
Zoho LeadChain: A new solution to capture, distribute, and track paid leads from multiple platforms
Zoho launches LeadChain, an app designed to simplify the capture, distribution, and tracking of leads coming from paid campaigns across multiple platforms.
Designed for marketing and sales teams, LeadChain centralizes all lead acquisition activity from digital channels, offering traceability, control, and real-time visibility.
What can you do with LeadChain?
- Automatically sync leads from platforms like Meta Ads (Facebook and Instagram), Google Ads, LinkedIn, and TikTok.
- Distribute leads smartly to your sales team using customizable rules.
- Connect with Zoho CRM and Bigin without external integrations or additional development.
- Activate alerts and notifications to ensure no lead is left unattended.
- Configure filters and assignments based on source, campaign, region, team, or any other criteria.
- Visualize performance per source with integrated reports showing conversions and response times.
- Use Meta’s Conversion API to improve tracking quality and optimize your campaigns.
- Work from a simple interface designed for teams that need speed and clarity.
- Access flexible pricing, ideal for agencies or businesses with variable lead volumes.
- Ensure complete traceability from source to deal closure.
(image via Zoho)
(image via Zoho)
LeadChain is available as a standalone app, but it becomes most powerful when connected with Zoho CRM or Bigin—turning your investment into results.
Want to start using it or need a guided demo? We’re here to help.
