Welcome to our update, where you’ll stay up-to-date with the latest Zoho news in one place!
- Zoho CRM presents its Q2 2025 updates
- New Playground in Desk to test and fine-tune prediction accuracy
- Zoho Commerce 2.0: Revamped design, mobile management, and service offerings
- More security in Analytics: User access now by invitation only
- New Zoho Translate app: text, voice, and image translation with total privacy
- Webinars on Creator, AI in the workplace, and Commerce
Zoho CRM presents its Q2 2025 updates
Zoho CRM continues to evolve to provide smarter, more integrated, and flexible tools to sales teams. Below we share the most notable new features released for the second quarter of 2025.
Sales Force Automation
Zoho CRM for Everyone: total collaboration in sales
Zoho CRM has launched CRM for Everyone, an initiative that extends collaborative capabilities beyond the sales team. Now, areas such as marketing, support, legal, finance, or procurement can seamlessly integrate into sales processes, fostering alignment and business opportunity closures. This update centralizes tools and workflows to improve cooperation among various teams involved in business deals.
(image via zoho)
(image via zoho)
Advanced customization in quotes with CPQ enhancements
The Configuration, Pricing, and Quoting (CPQ) engine in Zoho CRM receives significant improvements. It’s now possible to work with dynamic actions in the Product Configurator, allowing the selection of multiple base products to calculate quantities and individual values.
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Additionally, a feature is introduced to clone pricing rules and configurations, making it easier to create quote variants without starting from scratch, speeding up processes and reducing errors.
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Organize your notes with rich text
Notes in Zoho CRM are evolving, now featuring support for rich text. This enables the inclusion of formats like bold, italics, underline, lists, colors, hyperlinks, and even emojis, making captured information clearer and more structured. It’s an ideal feature for keeping internal communication organized and facilitating team collaboration.
(image via zoho)
Artificial Intelligence
Zoho launches its own LLM to power Zia
Zoho introduces its own language model (LLM), now powering AI features in Zoho CRM. This internal LLM enhances tools like Smart Prompts, helping draft emails, summarize notes, or extract specific data—all within a secure environment that maintains high privacy and compliance standards.
Users can choose to use the fully integrated Zia LLM within the Zoho ecosystem or connect their own OpenAI keys if they prefer working with external tools.
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More accurate churn prediction with usage data
The Churn Prediction feature in Zia takes a step further by allowing the inclusion of product or service usage data. Now, it’s possible to feed Zia with information from APIs, URLs, or files, stored in custom modules. This helps detect behavior patterns indicating churn risk, providing more precise analysis and more effective preventive strategies.
(image via zoho)
User Experience
Canvas introduces Flex for adaptable views
Canvas, Zoho CRM’s visual design tool, introduces the new Flex component, offering greater control over data layout within custom views. Flex allows the design to adapt to different screen sizes and rearrange fields horizontally and vertically, optimizing visualization and usability across devices and resolutions.
Wizards with sections for better data collection
Zoho CRM wizards can now be divided into independent sections, grouping related fields to improve clarity and navigation in complex forms. This simplifies information gathering and reduces the risk of errors when entering data.
Omnichannel Engagement
Email features now available in more editions
Zoho CRM expands access to email features that were previously limited to the Professional edition and now also includes them in the Standard edition:
- Email integration with POP3, IMAP, or Gmail.
- MailMagnet, which centralizes incoming email notifications.
- Email sharing, allowing you to set rules for sharing messages among team members.
- Zoho Mail add-on user management, to control access and back up accounts.
- Linking emails to deals, connecting messages with specific deals for better tracking.
Thread view in Case emails
Now, from the Cases module, you can view the entire email thread exchanged with customers without needing to navigate through different records. This makes it easier to follow conversations and context when managing incidents or requests.
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Lead nurturing with greater control
Cadences in Zoho CRM are strengthened with new possibilities:
- Define specific conditions to exclude leads from a nurturing flow.
- Choose whether to completely restart a cadence or continue from where it was interrupted, depending on your sales strategy.
These improvements help personalize communication and tailor it to each lead’s behavior.
Autoresponders discontinued
Zoho CRM announces that autoresponders will be discontinued on September 30, 2025. From that date, new ones cannot be created. Zoho recommends migrating to cadences, which offer more powerful automation, tracking, and multichannel capabilities.
Developer Space
Client Scripts now linked to custom buttons
Client Scripts lets you run custom logic inside Zoho CRM in response to user actions. Now, these scripts can be triggered from custom buttons, opening possibilities like:
- Adding bulk notes from list view.
- Importing data from Zoho Sheet to subforms.
- Sending mass emails to specific contact groups.
This makes it possible to customize processes without leaving the CRM environment.
Data Management
Migration improvements to protect your data
Data migration in Zoho CRM incorporates important advances:
- Upsert operation, to update existing records without overwriting recent information.
- Insert resolutions, which let you define whether data applies only to untouched records or to all records.
- Omitted attachment uploads, preventing the need to repeat complete migrations for files that exceed size limits.
These improvements reduce risks and time associated with complex migration processes.
(image via zoho)
Broader translation coverage
Zoho CRM expands the translatable elements within the platform. It’s now possible to translate:
- Web tabs
- Layouts
- Sections
- Wizards and their screens
This offers businesses more flexibility to adapt Zoho CRM to the language and context of each team or region.
With these updates, Zoho CRM continues to establish itself as a robust, flexible solution aligned with today’s business needs. Don’t miss exploring these features to maximize your sales processes!
New Playground in Desk to test and fine-tune prediction accuracy
Zoho introduces Playground, a testing environment specifically designed to evaluate and improve the accuracy of predictions generated by Zia, the platform’s intelligent assistant.
With Playground you can:
- Run predictions on real tickets or custom text to simulate real scenarios.
- View predicted values along with a confidence score, making it easier to evaluate prediction accuracy.
- Detect and correct incorrect predictions, thanks to the option to annotate data for system feedback.
- Prepare data that can later be used to retrain Zia and optimize prediction performance.
Playground enables instant analysis of real cases, whether evaluating existing tickets or manually entering text to get immediate predictions.
If Zia fails or predicts with low confidence, it shows red alerts, helping companies adjust data and improve accuracy in real time.
(image via zoho)
(image via zoho)
Available in the U.S., India, Australia, and the EU.
Zoho Commerce 2.0: Revamped design, mobile management, and service offerings
Zoho launches Commerce 2.0, a revamped version that redefines the experience of managing online businesses, especially designed for small and medium-sized businesses.
Main new features:
- Completely redesigned interface
With a cleaner and more modern design, Zoho Commerce 2.0 makes it easier to navigate and simplifies store management.
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- Advanced tools to boost sales
- Abandoned cart recovery
- Wishlists
- Loyalty programs
- Workflow automation
- Smart and segmented coupons
- Mobile management
New Android and iOS apps let you manage orders, shipping, and returns from anywhere. - Beyond physical products
Zoho Commerce 2.0 now enables the sale of services, ideal for coaches, consultants, designers, and digital creators. - More customer interaction
- Image-based reviews
- WhatsApp integration
- “Buy Again†and “Save for Later†options
- Global reach with local focus
Fast, optimized, multilingual sites, with over 15 mobile-friendly themes to operate globally and serve local markets. - Smarter analytics and reporting
Includes detailed reports like coupon-based sales analysis, activity logs and audits, plus flexibility in taxes, shipping, and returns.
Zoho Commerce 2.0 aims to help entrepreneurs build faster, sell smarter, and manage more efficiently, taking their digital businesses to the next level.
More security in Analytics: User access now by invitation only
Zoho Analytics introduces a new invite-only access model, designed to enhance security and give organizations greater control when adding users.
What’s changing?
- Mandatory invitations: Now, when users are added (either from the organization settings, workspaces, groups, or while sharing views), they’ll receive an email invitation and must accept it before accessing the organization or shared resources.
How it works based on user type:
- Current Zoho Analytics users:
- Receive the invitation by email and notification within the app.
- Must accept or decline it to join.
(image via zoho)
- Zoho users who don’t yet use Zoho Analytics:
- Receive an email invitation.
- Must accept it to gain access to the organization.
(image via zoho)
- New users without a Zoho account:
- Receive the invitation via email.
- Must sign up and accept the invitation to join the organization.
(image via zoho)
Tracking and considerations:
- Admins can see the status of each invitation with a Pending tag next to the user’s name until they accept or reject it.
- The invitation link is valid for 7 days; after that period, it must be resent.
- Users previously added, who never completed registration in Zoho, must be invited again to gain access under this new system.
(image via zoho)
This update will roll out gradually for all Zoho Analytics users in the coming weeks.
New Zoho Translate app: text, voice, and image translation with total privacy
Zoho introduces Zoho Translate, its new translation app designed to break language barriers without compromising user privacy.
Main features:
- Text, audio, and image translation
Translate content in more than 60 languages, whether typing, speaking, or scanning documents or printed text with your mobile camera. Ideal for reading articles, understanding menus, or interpreting documents in real time.
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- Real-time conversations
Enables fluid dialogues in different languages, transcribing and translating voice messages instantly, perfect for traveling, working in global teams, or chatting with people who speak other languages.
(image via zoho)
- Translation playback
Listen to translations to improve your pronunciation and communicate with greater confidence. - Privacy as a priority
Zoho Translate is developed with models that ensure maximum security and control over your data, without compromising your privacy.
You can also save frequent translations, access your history, export translated content, and share feedback to improve the app.
Zoho Translate is available free on iPhone, iPad, Mac, Android, and web browsers, including Ulaa.
Explore Zoho Translate and connect with the world in any language!
