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Data Management becoming the norm – but challenges remain

  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

Study: Middle Market Companies Lag Behind In Digitization

A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

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