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Why B2B Companies need to do more to reap Digital Rewards

B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital,  Read more

Accenture, Avanade and Microsoft Team on New Digital CRM

A new customer analytics tool from Accenture, Avanade and Microsoft aims to help banks, insurance companies and other businesses in the finance sector deliver more personalized, profitable and digital services to customers. Built on the Microsoft Dynamics CRM (customer relationship management) platform, the Accenture Customer Analytic Insights Solution (ACAI) (pictured above) was launched earlier this  Read more

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