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Beyond CRM: Managing the Customer Experience

Posted on Forbes by John Goodman CRM is about marketing and sales, while CE is about being accessible, anticipatory, proactive and engaging across the end-to-end customer lifecycle. There are four process actions and four technology requirements that must be in place to enhance the CE and maximize the bottom line. These are: Four Process Actions […]

3 Reasons Websites Are Vital for Small Businesses

Posted by Nicole Leinbach-Reyhle on Forbes Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, […]

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