Based in Sunnyvale, California, AirMagnet is a Wi-Fi wireless network assurance company. They build and sell wireless…
VSS Monitoring is a world leader in network packet brokers (NPB) deployed mostly on tier 1 service providers, Fortune 500 corporations, and major government agencies. Since 2014, they became part of NETSCOUT.
Increase sales pipeline via lead generation and appointment setting.
- Provided a fully integrated demand generation campaign to include the development of a target customer list based on network and data center prospect.
- Implementation of a CRM and marketing automation platform.
- Direct email template creation and mailing to targeted prospect list.
- Lead qualifying and distribution for VSS Sales Department along with detailed weekly reporting to track progress made.
- Manage a volume of over 100,000 leads.
- Ongoing sales pipeline value increasing at a weekly average 7-10 qualified sales appointments per week. Those are then passed to their sales engineering team who engage, set up product demonstrations, and finalize sales.
- More than 100,000 leads were managed.