VSS Monitoring

Technology

VSS Monitoring

VSS Monitoring is a world leader in network packet brokers (NPB) deployed mostly on tier 1 service providers, Fortune 500 corporations, and major government agencies. Since 2014, they became part of NETSCOUT.

The Challenge

Increase sales pipeline via lead generation and appointment setting.

The Solution

  • Provided a fully integrated demand generation campaign to include the development of a target customer list based on network and data center prospect.
  • Implementation of a CRM and marketing automation platform.
  • Direct email template creation and mailing to targeted prospect list.
  • Lead qualifying and distribution for VSS Sales Department along with detailed weekly reporting to track progress made.
  • Manage a volume of over 100,000 leads.

The Results

  • Ongoing sales pipeline value increasing at a weekly average 7-10 qualified sales appointments per week. Those are then passed to their sales engineering team who engage, set up product demonstrations, and finalize sales.
  • More than 100,000 leads were managed.

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