Technology
Veriflow
Veriflow is a continuous network verification company specialized in insuring network operations by eliminating network outages and vulnerabilities. Veriflow is backed by New Enterprise Associates, Menlo Ventures, the National Science Foundation, and the U.S. Department of Defense.
The Challenge
- Increase sales pipeline via lead generation and appointment setting.
- Disconnect between existing CRM platform and marketing automation platform.
The Solution
- Provided a fully integrated demand generation campaign in order to set qualified appointments to the different sales teams in different territories. Following BANT criteria, we were able to successfully identify active projects within the networking areas of the Fortune 100 companies in the USA and Canada.
- Optimized existing CRM platform in order to track territory sales performance.
- Integrated their current marketing automation platform with the CRM platform and configure different automation rules in order to expedite lead conversion and tracking.