Center for Corporate Education at Stony Brook University

Education

Center for Corporate Education

at Stony Brook University

The Challenge

  • Greater visibility into lead generation and marketing outreach.
  • Create email marketing campaigns to promote courses and funding programs among CRM contacts.
  • Provide student and course management capabilities.

The Solution

  • Reformulation of student database structure.
  • Migration from a legacy in-house CRM system to an enterprise Zoho CRM system.
  • Creation of registration forms through landing pages that feed directly into Zoho CRM.
  • Addition of an automation layer to increase in-house control over outreach and course registration.
  • Implementation of a central platform for the Corporate Education Department to manage course demand.
  • Creation of a job posting platform and advanced template functions to create student certifications and CVs.

The Results

  • Real-time visibility and ROI reporting on classes and student enrollment.
  • Reports and dashboard capabilities via Zoho Reports to measure marketing initiatives.
  • Zoho CRM provided the Corporate Education Department a centralized database for student and course management.
  • Bi-directional email marketing campaigns via Zoho Campaigns and Zoho CRM integration.

View similar cases

Airmagnet

InterConnecta utilized outbound telephone based interviews at the accounts to introduce Airmagnet, Datacenter WiFi…

Learn More →

Bridgeline

The primary objective of the pipeline development program provided by InterConnecta was to setup appointments that the…

Learn More →

Sales

BD Callers / Appt Setting

InterConnecta provides you with veteran sales professionals; 10+ years of sales experience, trained in industry best practices and the latest CRM tools, marketing automation strategies and social technology.