Solveda is an award winning software design and development company located in Long Island, New York.

The Challenge

To deliver a comprehensive Sales Lead Development program to support the Solveda's sales organization, InterConnecta launched a 6+ week pilot program using a cross-functional team of sales callers, list development callers, web designers, CRM/Marketing Automation administrators, and a dedicated program manager in order to generate qualified leads and determine actionable sales activities for the Solveda's field sales team.

The Solution

InterConnecta used outbound telephone based interviews, e-marketing, and other related follow-up activities at local Long island based companies and enterprise-sized organizations to introduce Solveda's ERP, eCommerce, and custom development based services. The main goal was to generate insight that will determine the solutions, requirements, and key contacts involved in the purchase selection of Solveda's solution.

The Results

Campaign Name Marketing Leads (ML) Call/Touch Warm Leads (MQL) Hots Submitted Active Lead Rate
NY - Metro 603 583 25 3 5%