Solveda

Technology

Solveda

InterConnecta utilized outbound telephone based interviews, e-marketing and other related follow up activities at local Long island based companies and enterprise sized organizations to introduce Solveda's ERP, eCommerce and custom development based services.

The
Challenge

To deliver a comprehensive Sales Lead Development program to support the Solveda's sales organization. InterConnecta will launch a 6+ week pilot program using a cross functional team of sales callers, list development callers, web designers, CRM / Mktg Automation administrators and a dedicated program manager in order to generate qualified leads and determine actionable sales activities for the Solveda's field sales team.

The
Solution

InterConnecta utilized outbound telephone based interviews, e-marketing and other related follow up activities at local Long island based companies and enterprise sized organizations to introduce Solveda's ERP, eCommerce and custom development based services. The main goal was to generate insight that will determine the solutions requirements and key contacts involved in the purchase selection of Solveda's solution.

The
Results

Campaign Name Marketing Leads (ML) Call/Touch Warm Leads (MQL) Hots Submitted Active Lead Rate
NY - Metro 603 583 25 3 5%

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BD callers, tools and strategies — InterConnecta connects your business with qualified B2B opportunities.