Hatsize is a leading global provider of cloud-based training labs for software and IT hardware products with more than 2 million hours of training sessions with technology and training organizations.

InterConnecta is able to manage multiple campaigns and consistently generate high quality leads that convert to new business.

VP of Marketing

The Challenge

  • Identify the best new markets for their virtual lab and remote learning solutions and build a database of relevant targets.
  • Integrate Hatsize’s marketing efforts with their Salesforce.com CRM system based on actions.
  • Implement and manage automated marketing campaigns through a bidirectional Salesforce.com CRM and Pardot integration.
  • Competitive analysis of their competitor's customer feedback.

The Solution

  • Formation of a lead generation team to identify sales opportunities.
  • Creation of a streamlined lead generation system and marketing follow-up process.
  • Ran consecutive email marketing and telephone follow-up lead generation campaigns within varied markets, connecting the most valuable leads to their sales team.
  • Optimization of the Salesforce.com CRM and Pardot integration to run automated marketing campaigns.
  • Configuration of dashboards and reports to track marketing campaigns and pipeline development.

The Results

  • Added over 50k new relevant leads to their database.
  • Created an ongoing marketing drip program.
  • Maintained accurate CRM and marketing automation databases.
  • Increased sales pipeline by several millions through lead generation and marketing follow-up.

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