GBS is a Peruvian company that provides specialized process and consulting services, and high-level training in…
Hatsize is a leading global provider of cloud-based training labs for software and IT hardware products with more than 2 million hours of training sessions with technology and training organizations.
InterConnecta is able to manage multiple campaigns and consistently generate high quality leads that convert to new business.VP of Marketing
- Identify the best new markets for their virtual lab and remote learning solutions and build a database of relevant targets.
- Integrate Hatsize’s marketing efforts with their Salesforce.com CRM system based on actions.
- Implement and manage automated marketing campaigns through a bidirectional Salesforce.com CRM and Pardot integration.
- Competitive analysis of their competitor's customer feedback.
- Formation of a lead generation team to identify sales opportunities.
- Creation of a streamlined lead generation system and marketing follow-up process.
- Ran consecutive email marketing and telephone follow-up lead generation campaigns within varied markets, connecting the most valuable leads to their sales team.
- Optimization of the Salesforce.com CRM and Pardot integration to run automated marketing campaigns.
- Configuration of dashboards and reports to track marketing campaigns and pipeline development.
- Added over 50k new relevant leads to their database.
- Created an ongoing marketing drip program.
- Maintained accurate CRM and marketing automation databases.
- Increased sales pipeline by several millions through lead generation and marketing follow-up.