ROI Calculator

Goals

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How much revenue via sales is required?

What is the average Sales price (ASP)

What percentage of sales will come from this program

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What % of Opportunities are closed WIN by your sales team

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What % of Leads are converted to Opportunity by Sales

 %

What % of marketing Leads does Sales Accept as Qualified valid Leads

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What is the average Lead rate that Marketing qualifies and passes to Sales

 %

Whats the Average response rate you receive via email marketing

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Results

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Sales must win a total of Deals to meet revenue goals.
Marketing must provide Deals to meet revenue goals.
You will need Leads to be converted into Opportunities
You will need Leads to be Accepted as Qualified by Sales
You will likely have Leads that need to be called and pre-qualified Before you pass to sales
You will need to market to a minimum of leads in your database for this program
Amount of total marketing touches required Based on average marketing response rate.
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CRM
PRM