Increase sales pipeline via Lead generation and Appointment setting.
Provide a fully integrated demand generation campaign to include the development of a target customer list based on network and datacenter prospect. Utilizing an InterConnecta managed CRM and Marketing automation platform, direct email template creation and mailing to targeted prospect list. Lead qualifying and distribution for VSS sales department along with detailed weekly reporting to track progress made. Manage a volume of over 100,000 leads.
Ongoing sales pipeline value increasing at a weekly average 7-10 qualified sales appointments per week. Those are then passed to their sales engineering team who engage, set up product demonstrations and finalize sale.
Identify Network Management & Data Center management professionals in 5 US regions. Profile their current needs regarding Network and Application management.
Instituted an ongoing list development project and telephone interview program which allowed us to speak with the prospects and determine the next best steps for Fluke Networks.
Generated numerous large sales opportunities in varied sectors. Coordinate and provide real time sales support to Field sales representatives. Increase pipeline by several millions in value.
Identify mattresses manufacturers and retailers to introduce them to pressure imaging technology in order to improve sales in the mattress industry. Get exposed to this new market.
We implemented different marketing strategies in order to schedule appointments for Xsensor's Sales team to meet with decision makers of different mattress companies. The work was a combination of email marketing, smart telemarketing, event recruitment, and CRM integration.
Provided ongoing appointments to the sales team via outbound telephone based prospecting, and grew their sales pipeline. We also provided CRM administration services that included integration with other marketing tools.
Migrate from an SFA software platform to a full enterprise CRM with integrated marketing management functions and forecasting capabilities.
Customize an enterprise CRM platform. Increase database size by 20,000 contacts. Create auto- email templates for follow up mailing via the CRM.
Provide ongoing visibility to the sales teams monthly opportunities, pipeline creation and forecasting reporting. Provide ongoing monthly CRM administration duties and ongoing team training and support.
Broaden the awareness of Gorilla Tools Partner Relationship Management solution (PRM). Develop opportunities within the Partner Sales department of large enterprise firms.
Integrate an ongoing List Development and Lead generation outbound Telephone based calling campaign supported by bi-monthly email marketing. Set up appointments with Partner management sales executives at enterprise firms and provide a demo of the solution.
Averaged 4-5 demos per month and increased pipleline value by 6 figures.