Our focus was to help Stony Brook CET get in house control of student registration for Corporate education and certification programs. Initially there was no visibility into lead generation and marketing outreach program effectiveness for courses offered.
Migrate from a legacy in house SFA system to an enterprise SaaS based CRM system. Reformulate student records and data management. Add a marketing automation platform to the CRM for more in house control over the outreach and registration.
Provide a central platform for the Corporate Education department to manage course demand and provide real time visibility and ROI reporting on classes being provided.
Build a database of relevant targets. Identify best New markets within Virtual Labs and Remote learning opportunities. Competitive analysis of competitors customer feedback. Integrate CRM and linked marketing automation platform.
Created streamlined lead generation, marketing followup process. Add over 50k new relevant lead contacts in database. Create an ongoing Marketing Drip program. Run consecutive email marketing , tele follow up lead generation campaigns within varied markets.
Maintain accurate CRM and Marketing Automation (Pardot) platforms. Increase Sales pipeline by several millions via lead generation and marketing followup..
Universidad Señor de Sipán, in northern Peru, needed to automate its student enrollment process. Employees were manually managing student records, which resulted in wasted time; and there was low visibility on the admission workflows: a platform in which records could be managed and visualized easily by the relevant personnel was needed. USS also needed to increase its online presence, targeting specific audiences as support for its Distance Learning and On-campus programs.
InterConnecta implemented a highly customized Zoho CRM platform for both programs, with main focus on reducing the time spent by employees managing records. Automated workflows were created for the entire enrollment process. Online marketing campaigns were launched for both programs targeting different key audiences, making use of both content creation and advertisement in Blogs, Landing pages, Google Adwords, Facebook Ads, etc.
Personnel productivity was increased immediately: the CRM platform made it possible to add or modify any record within a few seconds. Automated workflows eliminated the need for dedicating time for the creation of each record. Online marketing efforts resulted in an increase of requests for information of over XXX % compared to what previous efforts had achieved, with all the inbound information going directly into the CRM platform.