Technology

90% Marketing, 10% Product

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Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Top 10 Cloud-Based Myths Part II

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We continue our conversation from the past few weeks about Cloud Based Solutions vs. In-House. Last week we talked about Garner’s top 10 most common myths for cloud solutions analyzing the first 5. For Part I Click Here Here are the next 5 Myths: Myth 6: Cloud Is Less Secure Than On-Premises Capabilities Cloud computing is  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

Top 10 Cloud-Based Myths

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Last week we compared a few differences to consider between Cloud based vs On-Premise software solutions. Over the weekend I read an article that predicted cloud storage revenue to grow more than 28% annually to reach $65 billion in 2020.  The driving force behind this growth is the ability for cloud-based solutions to deliver a  Read more

Marketing Moving Ahead of IT in Software Spend Decision Making

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  It used to be the domain of the IT manager, but new research suggests that two thirds of marketing managers are now making the call on purchasing new marketing software. The digital transformation business, Squiz, reveled a study that seems to show that both marketing manager and IT manager agree that the shift in decision  Read more

Obama Calls on Tech Industry at SXSW

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AUSTIN — President Obama called on the tech industry Friday to help solve some of Washington’s thorniest problems — from upgrading outdated federal networks to connecting rural classrooms to resolving the national privacy vs. security debate sparked by the current legal battle between Apple and the FBI.

Bpeace: InterConnecta Sharing Skill and Knowledge

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Generating jobs has proven to help prevent the recurrence of violence in some communities. – Why? – Because job creation has a strong multiplier effect that sustains families and boosts local purchasing power, which in turn lifts other businesses, creates even more employment and accelerates the community up the path to prosperity and less violence. Bpeace has  Read more

How Automation Is Helping You Relate Better To Customers, Not Worse

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Robots now perform 10 percent of manufacturing tasks, and that’s projected to reach 25 percent by 2025 according to a recent study by the Boston Consulting Group. This scares many people because robots and automation aren’t just fundamentally changing blue collar work, new business and marketing technology are also shifting how people think and behave.  Read more

3 Surprising Statistics About Sales in 2015

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Sales today looks nothing like it did 50 or even 10 years ago. […] Why so much time spent on the phone, and almost none traveling to prospects’ offices? Where are the trusty Yellow Pages?What the heck is LinkedIn?! There’s no doubt about it — today’s sales reps and marketers are experiencing a revolution. To stay relevant,  Read more

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