startups

Let’s Talk About ‘Growth Hacking’

Published by InterConnecta on

  “Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from having things really take off. If you could just find  Read more

90% Marketing, 10% Product

Product-Manager-vs-Product-Marketing-Manager

Published by InterConnecta on

Earlier in the week, David Cumming from David Cummings on Startups posted an article where he address a comment he made from an earlier post. He referenced the fact that marketing is overwhelmingly more important than the product itself because of the time and resources needed for its proper execution. Here is the rest of  Read more

Revenue-Based Financing for Startups

Published by InterConnecta on

  After last week’s post on Early SaaS Loans Before Bank Credit Lines, a couple people mentioned Lighter Capital as an alternative lender that does revenue-based financing. The idea is that instead of the normal venture debt model, which is interest plus warrants in the business, revenue-based financing takes a percentage of revenue over a  Read more

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