Solutions

SaaS or On-Premises?

Saas

Published by InterConnecta on

  The infographic below perfectly illustrates the aspects to consider when determining whether to implement an On-premise or a Cloud SaaS Solution. Both options appear the same on the surface but, like most icy cubes, the real concern is what lies below. On the left hand side we see on-premise solutions, and while the original  Read more

Marketing Moving Ahead of IT in Software Spend Decision Making

money

Published by InterConnecta on

  It used to be the domain of the IT manager, but new research suggests that two thirds of marketing managers are now making the call on purchasing new marketing software. The digital transformation business, Squiz, reveled a study that seems to show that both marketing manager and IT manager agree that the shift in decision  Read more

New Product Categories Require Salespeople

salespeople-clipart-cutcaster-photo-100126151-Business-People-Sales-Team-and-Profit-Growth-Graph-Chart

Published by InterConnecta on

  While it’s awesome to read about companies like Atlassian getting to $100 million in revenue with no salespeople, the reality is that almost all B2B tech startups require salespeople. Why is that? Well, 9 out of 10 timesit’s a new product category and new product categories, by their very definition, don’t have an existing base  Read more

What’s The Difference Between CRM and Marketing Automation?

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Published by InterConnecta on

  Do you remember the day when someone first told you that Great Britain and England weren’t actually synonymous? Yeah. That was rough. People often have a very similar reaction when they realize that CRM software and marketing automation software are different. For those of you to whom this is news, it’s ok! At face  Read more

The Future Of APIs Is Here…

Application Programming Interface (APIs) — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come

Published by InterConnecta on

    Application Programming Interface (APIs) — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come. When Intel CEO Brian Krzanich doubled down on the Internet of Things at the company’s annual Developer Forum in August, he emphasized what many of us have  Read more

Interconnecta is Featured in LISA Awards for Excellence in Software Solutions

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Published by InterConnecta on

Garden City, New York – October 8, 2015 – Long Island Software Awards (LISA) is the biggest Technology Event of the year in Long Island. The event honors Long Island Technology executives, the people that run the companies and organizations that make Long Island one of the leaders in Technology. It’s the Long Island Tech  Read more

The 6 Marketing Metrics Your CEO Actually Cares About

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Posted BY:   Mike Volpe  ~ Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to  Read more

5 Surprising Uses for Marketing Automation

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  What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time  Read more

Long Island Tech Accelerator Chooses InterConnecta, Two Others

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By:  Lisa Du  ~ Long Island‘s first program to help guide and develop start-up companies is launching with its initial cohort of participants. The initiative, LI Tech COMETS, on Thursday named Mobitrons, Clerk 123 and InterConnecta as the first three companies to participate in the accelerator program, which aims to nurture local early-stage companies. The  Read more

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