Social Media

Let’s Talk About ‘Growth Hacking’

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  “Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from having things really take off. If you could just find  Read more

Bridgeline Digital Partners With New York-Based Solveda

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Published by InterConnecta on

BURLINGTON, Mass., Feb. 24, 2016 (GLOBE NEWSWIRE) — InterConnecta would like to Congratulate Solveda for its new partnership with Bridgeline Digital, Inc. (BLIN). The Digital Engagement Company™ announced a few weeks ago a new partnership with the New York based, software design and development company.  Solveda

What is Driving Business Intelligence and Data Analytics Today?

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As companies compile vast amounts of data, including customers, clients and employees, the need for data analytics is ubiquitous. The most prolific Big Data use cases include enterprise and business needs to obtain well-managed data, process it and deliver the best to customers.

Hot Marketing Trends to Watch in 2016

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There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion. So, for this article, I want to highlight  Read more

How to Create Visual B2B Social Media Posts

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With the number of social media posts your audience is forced to scan through rising every day, finding a way to stand out from the crowd should be your top priority. Twitter research has shown tweets with images have 313% more engagement, and photos are the large majority of the content posted to Facebook, making  Read more

3 Surprising Statistics About Sales in 2015

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Sales today looks nothing like it did 50 or even 10 years ago. […] Why so much time spent on the phone, and almost none traveling to prospects’ offices? Where are the trusty Yellow Pages?What the heck is LinkedIn?! There’s no doubt about it — today’s sales reps and marketers are experiencing a revolution. To stay relevant,  Read more

Using Social Media to Transform Your B2B Brand

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There are two parts to every conversation: talking and listening. With social media, the former gets most of the attention, while the latter is really the secret to success. Social listening is the process of monitoring social streams for content and comments relative to a specific topic of interest. It is essential to engagement with  Read more

Growth Hacker is the New VP Marketing

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By:  Andrew Chen  ~ The rise of the Growth Hacker The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional  Read more

Six States Outlaw Employer Snooping on Facebook

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By:  Dara Kerr  ~ The list of states that don’t put up with employers demanding employee’s social media passwords is growing — both California and Illinois laws went into effect on the first of this year. Six states have officially made it illegal for employers to ask their workers for passwords to their social media  Read more

Optimizing YouTube for Lead Generation

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By: Jason Miller  ~ Video is now an essential part of any successful social marketing and lead generation strategy. Not convinced? According to Forbes, Three-quarters of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half watch work-related videos on YouTube at least weekly. When optimizing this channel for  Read more

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