Salesforce

Optimize B2B Ad Spend with Salesforce Lead Analytics for Facebook

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  B2B marketing is in the middle of a massive shift, driven by customers who are searching for products across numerous digital channels and are engaging with companies only when they’re ready to buy. In this new reality, Facebook has become an influential B2B digital advertising channel, playing a crucial role in driving both brand  Read more

Salesforce Analytics Launches New Connectors for CRM Data

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  Salesforce is making it a lot easier to connect a company’s data stores with its cloud-based analytics function by including wizard-like connectors in the platform. If your business is growing, and you know you need to update your IT system to match that growth, chances are you’re considering adding an analytics function to help  Read more

Why Your CRM Should be Fully Integrated?

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Having a good CRM system means it should include all costumer lifecycle, form end to end. It should be the hub of all costumer activity across all platforms and channels: project and inventory management, survey responses, email, telephony, etc. Using  one or more external applications can “bring about a downright tsunami”. Centralizing all the information of  Read more

The Evolution of CRM systems: From Rolodex to Mobile CRM

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CRM has not always existed, there were other methods to keep a relationship between customers and the organization. We are going to look back and review how we end up having a CRM system. The very beginnings At first, pen and paper where the solution. Before the 50´s they kept the information on books, because  Read more

Contrasting Gartner’s CRM Predictions

CRM way of life web header_0

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  In 2013, Gartner published a report forecasting various enterprise software markets. The report predicted an increase in the CRM market from $20.6B to $36.5 B worldwide, leading all enterprise software categories in

Best CRM Softwares for 2016

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Looking for a better way to manage and grow your small business? Customer relationship management (CRM) software can make all the difference. Whether you’re looking for a robust CRM software solution, a simple one designed for very small businesses or a free version to fit your budget, there’s a CRM software choice for you. Our  Read more

What’s The Difference Between CRM and Marketing Automation?

Blog CRM or Mk auto

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  Do you remember the day when someone first told you that Great Britain and England weren’t actually synonymous? Yeah. That was rough. People often have a very similar reaction when they realize that CRM software and marketing automation software are different. For those of you to whom this is news, it’s ok! At face  Read more

The History of Sales Technology

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http://www.lattice-engines.com/resource-center/infographics/history-of-sales-technology

Salesforce Quietly Acquires French Software Firm EntropySoft

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Don’t look now, but it appears that Salesforce.com has made another quiet acquisition. Word started circulating last night that Salesforce has quietly bought the French software firm EntropySoft. VentureBeatmoved a story pointing to a LinkedIn profile of an EntropySoft sales exec who changed his profile. This morning, there are a lot more LinkedIn profiles reflecting changes from EntropySoft to  Read more

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