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The relationship between sales and marketing has always gotten a bad rap. After all, both teams share the same ultimate goal, which is driving revenue. The problem is they use different yardsticks to measure their success along the way. Sales has specific quotas for deals closed and dollars earned. Marketers, on the other hand, Read more
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B2B marketing is in the middle of a massive shift, driven by customers who are searching for products across numerous digital channels and are engaging with companies only when they’re ready to buy. In this new reality, Facebook has become an influential B2B digital advertising channel, playing a crucial role in driving both brand Read more
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Salesforce is making it a lot easier to connect a company’s data stores with its cloud-based analytics function by including wizard-like connectors in the platform. If your business is growing, and you know you need to update your IT system to match that growth, chances are you’re considering adding an analytics function to help Read more
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Having a good CRM system means it should include all costumer lifecycle, form end to end. It should be the hub of all costumer activity across all platforms and channels: project and inventory management, survey responses, email, telephony, etc. Using one or more external applications can “bring about a downright tsunami”. Centralizing all the information of Read more
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CRM has not always existed, there were other methods to keep a relationship between customers and the organization. We are going to look back and review how we end up having a CRM system. The very beginnings At first, pen and paper where the solution. Before the 50´s they kept the information on books, because Read more
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In 2013, Gartner published a report forecasting various enterprise software markets. The report predicted an increase in the CRM market from $20.6B to $36.5 B worldwide, leading all enterprise software categories in
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Looking for a better way to manage and grow your small business? Customer relationship management (CRM) software can make all the difference. Whether you’re looking for a robust CRM software solution, a simple one designed for very small businesses or a free version to fit your budget, there’s a CRM software choice for you. Our Read more
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Do you remember the day when someone first told you that Great Britain and England weren’t actually synonymous? Yeah. That was rough. People often have a very similar reaction when they realize that CRM software and marketing automation software are different. For those of you to whom this is news, it’s ok! At face Read more
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http://www.lattice-engines.com/resource-center/infographics/history-of-sales-technology
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Don’t look now, but it appears that Salesforce.com has made another quiet acquisition. Word started circulating last night that Salesforce has quietly bought the French software firm EntropySoft. VentureBeatmoved a story pointing to a LinkedIn profile of an EntropySoft sales exec who changed his profile. This morning, there are a lot more LinkedIn profiles reflecting changes from EntropySoft to Read more
