Sales Lead Development

Plan and Pilot before a CRM implementation

concept-image

Published by InterConnecta on

Companies, anticipating the implementation of a Customer Relations Management (CRM) program, may attempt to roll out a solution to their entire organization at one time. Understandably, they are looking for the quick return on investment (ROI) that their new software has the potential to deliver. Unfortunately, companies often fail to consider that this implementation can  Read more

5 Ways to Keep Email Marketing Lists Clean and Minty Fresh

Mint Fresh

Published by InterConnecta on

Database decay could be eating a hole in your email marketing abilities, says recent research from Marketing Sherpa. Analysts estimate that B2B email databases naturally degrade by more than 22% annually, prompting integrated marketers to find new ways of filling in the gaps. Why Do They Leave? Subscribers stop responding for a variety of reasons,  Read more

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