Measuring marketing effectiveness with a Business Intelligence tool

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Its very important for a marketer to know how the campaigns are going and the ROI of them because, based on that the marketer can decide which campaigns will still go on and which are going to stop. Chris Swanson, owner of BMA Marketing, was facing difficulties on sharing the returns of each of the  Read more

Data Management becoming the norm – but challenges remain

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  As marketers fight to keep on top of their data a new survey shows that more than two-thirds (68%) of European brands, agencies and publishers now use a data management platform (DMP) to look after their data  – a number that’s set to increase to 92% by 2018. The study, by ExchangeWire and Weborama,  Read more

Study: Middle Market Companies Lag Behind In Digitization

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A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

Google Analytics 360: What it Means For B2B Marketers

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Two weeks ago Google surprised the marketing world by announcing the limited beta release of Google Analytics 360, an enterprise marketing suite that melds the company’s existing Analytics Premium and Adometry services with four brand-new tools. “The fact that Google is now making a commitment to marketing as a function is a very big deal,”  Read more

MarTech: News from the Conference Tradeshow

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MarTech is an annual international conference for professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. MarTech offers a cross-pollinating experience that transcends the traditional boundaries between marketing and IT, and encourages creative collaboration across the organization. Here is a round-up of headlines from the 2016  Read more

When is it the Best Time to Choose CRM System?

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Client relationship management solution (CRM) is the main tool that will help you build and maintain strong, loyal relationships with existing and prospective customers by effectively automating the customer- facing processes and organizing essential data. According to Nucleus Research, an average ROI for every dollar spent on CRM software is$8.71. However, there are lots of  Read more

Hot Marketing Trends to Watch in 2016

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There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. It takes understanding how you can leverage these trends to help reach your audiences in an engaging and ROI friendly fashion. So, for this article, I want to highlight  Read more

Plan and Pilot before a CRM implementation

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Companies, anticipating the implementation of a Customer Relations Management (CRM) program, may attempt to roll out a solution to their entire organization at one time. Understandably, they are looking for the quick return on investment (ROI) that their new software has the potential to deliver. Unfortunately, companies often fail to consider that this implementation can  Read more

Response Rate vs. ROI: Which Marketing Metric Is More Important?

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By:  Melissa Cober  ~ Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target. If you are conducting marketing campaigns without  Read more

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