Revenue

Why B2B Companies need to do more to reap Digital Rewards

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Published by InterConnecta on

B2B businesses need to do more to drive up their revenue share from digital, according to a new report from Accenture Interactive. The report, which surveyed organisations of more than 1,000 full-time employees to analyse their digital efforts and effectiveness, showed that 40% of B2B businesses earn less than 10% of their sales from digital,  Read more

Study: Middle Market Companies Lag Behind In Digitization

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Published by InterConnecta on

A new survey by the National Center for the Middle Market and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to digitize despite placing great emphasis on the importance of digitization.  “How Digital Are You? Middle Market Digitization Trends and How Your Firm Measures Up” incorporates responses  Read more

Top 10 Cloud-Based Myths

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Published by InterConnecta on

Last week we compared a few differences to consider between Cloud based vs On-Premise software solutions. Over the weekend I read an article that predicted cloud storage revenue to grow more than 28% annually to reach $65 billion in 2020.  The driving force behind this growth is the ability for cloud-based solutions to deliver a  Read more

Customer Acquisition is Harder than Product Development

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Published by InterConnecta on

  Most entrepreneurs come up with an idea for a product and focus on building a prototype. Only, in the software world, it’s become progressively easier to build a decent product and, as an entrepreneur, it’s fun to iterate on the features. Now, there’s so much “progress” on the product that entrepreneurs continue to focus their  Read more

The New Marketing Machine: Creating Predictable Revenue

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According to a 2010 CSO Insight’s Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Companies faced tough questions from their boards about their ability to deliver consistent predictable revenue. Today’s best companies are using a new revenue engine that leverages repeatable  Read more

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