Leaving Effective Voicemails

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Social platforms like Facebook and LinkedIn have redefined “building a relationship.” While social tools can be effective communication tools, sometimes you should just pick up the phone and make a call. There is something different about hearing a real person with a real voice asking for your business that is hard to ignore. The reality,  Read more

The New Marketing Machine: Creating Predictable Revenue

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According to a 2010 CSO Insight’s Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Companies faced tough questions from their boards about their ability to deliver consistent predictable revenue. Today’s best companies are using a new revenue engine that leverages repeatable  Read more