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New Product Categories Require Salespeople

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Published by InterConnecta on

  While it’s awesome to read about companies like Atlassian getting to $100 million in revenue with no salespeople, the reality is that almost all B2B tech startups require salespeople. Why is that? Well, 9 out of 10 timesit’s a new product category and new product categories, by their very definition, don’t have an existing base  Read more

When a Competitor Raises Money

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Published by InterConnecta on

Early today an entrepreneur shared with me how he was super worried that a competitor just raised $2 million. Being a bootstrapped startup still trying to find product/market fit, he felt that the competitor was going to build a large team and capture the market before he gets enough traction to become a player. Hmm, I  Read more

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