Media & Marketing

Three Ways Technology Will Transform Future Businesses

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With cloud, mobile, social and big data advances all happening at once and at lightning speed, how will shifts in technology impact the way businesses are run? According to Ginni Rometty, the first female CEO of IBM, it will change everything. Last night, speaking at an event organized by the nonprofit Council on Foreign Relations,  Read more

The 6 Marketing Metrics Your CEO Actually Cares About

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Posted BY:   Mike Volpe  ~ Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before. Yet I still frequently hear from my CMO peers that they are struggling to  Read more

19 Brilliant Business Lessons From Moneyball

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Posted By:  Dharmesh Shah  ~ I’m an idiot. Not all of the time, mind you, but every now and then, I’m an idiot. Like the time my friend and co-founder Brian Halligan asked me to read the book “Moneyball” . This was back when we had first launched our startup, HubSpot. “But, I’m not a baseball guy,” I  Read more

Infusionsoft Rakes in $54M to Automate Marketing for Small Businesses

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BY:  Barb Darrow  ~ Marketing automation SaaS vendors remain hot properties. Oracle bought Eloqua for $871 million, Hubspot nabbed a $35 million mezzanine round, and now Infusionsoft has $54M in fresh cash from Goldman Sachs and others to attack the small business audience. Marketing automation continues to be a bright spot in tech. Infusionsoft, which  Read more

Growth Hacker is the New VP Marketing

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By:  Andrew Chen  ~ The rise of the Growth Hacker The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional  Read more

Six States Outlaw Employer Snooping on Facebook

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By:  Dara Kerr  ~ The list of states that don’t put up with employers demanding employee’s social media passwords is growing — both California and Illinois laws went into effect on the first of this year. Six states have officially made it illegal for employers to ask their workers for passwords to their social media  Read more

Holiday Marketing: ‘Tis the Season for B2B Lead Generation

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  The holiday season is officially upon us and while some marketers may not exactly consider it the ripest time of the year to launch a full-blown B2B lead generation campaign, some believe it unwise slowing down your online marketing momentum – just because everything else is. B2B marketers can actually take advantage of last-minute holiday lead generation opportunities in  Read more

5 Surprising Uses for Marketing Automation

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  What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time  Read more

What it Means to be ‘Connected’ in Today’s World

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Contributor:  Lucy P. Marcus  ~ Only connect! That was the whole of her sermon. Only connect the prose and the passion, and both will be exalted, and human love will be seen at its height. Live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life  Read more

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