Marketing Automation

The Importance of CRM Systems in Higher Education

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If you ever wondered what customer relationship management systems are and why should higher education institutions consider purchasing one – this article is for you. Higher education institutions (HEIs) are experiencing vital changes in the way they operate and interact with their ‘customers’, i.e. students, their parents, alumni, employers and staff members. Higher education clients  Read more

MarTech: News from the Conference Tradeshow

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MarTech is an annual international conference for professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. MarTech offers a cross-pollinating experience that transcends the traditional boundaries between marketing and IT, and encourages creative collaboration across the organization. Here is a round-up of headlines from the 2016  Read more

New Product Categories Require Salespeople

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Published by InterConnecta on

  While it’s awesome to read about companies like Atlassian getting to $100 million in revenue with no salespeople, the reality is that almost all B2B tech startups require salespeople. Why is that? Well, 9 out of 10 timesit’s a new product category and new product categories, by their very definition, don’t have an existing base  Read more

5 Benefits of Integrating Marketing Automation and CRM

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Published by InterConnecta on

Customer relationship management (CRM) solutions have been around for years. From the early days of digital Rolodexes and databases back in the 80s and 90s to today’s software-as-a-service powerhouses, CRM technology has forever changed the way sales and customer service operate. But while many CRM solutions include marketing tools and functionality, none of them provide  Read more

Are Bad Phone Numbers Holding Back Sales?

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In the third annual B2B Marketing Data Benchmark Report from Dun & Bradstreet NetProspex, researchers discovered that “the ability to reach buyers by phone is fundamental to closing the loop between sales and marketing and keeping that relationship as healthy as possible.” However, the data services company determined that marketing databases are filled with inaccurate  Read more

How Automation Is Helping You Relate Better To Customers, Not Worse

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Robots now perform 10 percent of manufacturing tasks, and that’s projected to reach 25 percent by 2025 according to a recent study by the Boston Consulting Group. This scares many people because robots and automation aren’t just fundamentally changing blue collar work, new business and marketing technology are also shifting how people think and behave.  Read more

What’s The Difference Between CRM and Marketing Automation?

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Published by InterConnecta on

  Do you remember the day when someone first told you that Great Britain and England weren’t actually synonymous? Yeah. That was rough. People often have a very similar reaction when they realize that CRM software and marketing automation software are different. For those of you to whom this is news, it’s ok! At face  Read more

6 Things to Do Before You Buy Your First CRM System

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  Posted by Aleksandr Peterson on HubSpot Blog Getting your first customer relationship management (CRM) system is a lot like getting your first car. You can’t just hop in and go speeding around town; you have to buy insurance first, get a license plate, buckle your seat belt, adjust your mirrors, and so on. Likewise, there  Read more

5 Surprising Uses for Marketing Automation

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  What’s the first thing that springs to mind when you hear the words ‘marketing automation’? For me, it’s email campaigns, lead nurturing, lead scoring, lead generation and lead management. But there are so many other ways to get more out of your marketing automation investment, from smoothing out the recruiting process to pushing real-time  Read more

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