management

Managing Change – and Transition – in an Organization

leap-into-bim2

Published by InterConnecta on

About a month ago, we announced the partnership of one of our long time clients, Solveda with the digital engagement company¬†Bridgeline Digital, Inc. (BLIN). Although this is an exciting time for everyone the complexity and bureaucracy involved in an organizational transition can be overwhelming. With this in mind, I read an article over the weekend  Read more

The importance of adaptive Demand Generation

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Small and medium-sized businesses (SMBs) are the engine of the current economic recovery in the U.S. As a segment they are growing faster than large enterprises, which means we are seeing commensurate growth in the number of computerized solutions for that segment. Despite that trend, most marketing solution vendors aspire to be purveyors to big  Read more

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