5 Simple Ways to Optimize Your Website for Lead Generation


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Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website  Read more

5 Benefits of Integrating Marketing Automation and CRM


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Customer relationship management (CRM) solutions have been around for years. From the early days of digital Rolodexes and databases back in the 80s and 90s to today’s software-as-a-service powerhouses, CRM technology has forever changed the way sales and customer service operate. But while many CRM solutions include marketing tools and functionality, none of them provide  Read more

The Basics Of CRM, For Dummies


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So what does CRM stand for anyway? You might have heard the term mentioned online or around the office, and typed CRM into Google, to discover that it stands for “customer relationship management”. But knowing what’s behind the acronym isn’t the same as understanding what it really means for businesses operating in the real world.  Read more

4 Cold Calling Mistakes That Will Waste Your Sales Leads

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By:  Melissa Cober  ~ Purchasing a list of targeted sales leads is a great way to identify potential customers for your business, but what is the next step after you have already purchased that list? If your mailing list includes verified phone numbers, a common response is to have your sales representatives begin cold calling that list.  Read more

Internet Has Made Your B2B Sales Process Outdated

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By:  Mike Moran  ~ I’m old. 30 years ago, I learned how IBM qualified leads for sales. At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the  Read more

What’s Hot in CRM Applications, 2012

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Serving the salesforce is a mantra and mindset that resonates through the best companies I’ve ever worked with and for. That priority alone can help galvanize companies who are adrift in multiple, conflicting agendas, strategies and projects.  Uniting around that goal – serving sales and getting them what they need to excel – can turn  Read more

Sales Lead Brownouts Produce Sales Dips Within Three Months, Leading to Pipeline Failure

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Sales Lead Brownouts Produce Sales Dips Within Three Months, Leading to Pipeline Failure   :  James Obermayer “Companies that curtail lead generation spending because cash flow slows and sales stagnate see a further decline in sales for three to twelve months thereafter because the sales pipeline has been reduced.”