lead generation

Let’s Talk About ‘Growth Hacking’

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  “Grow or die.” “Growth is all that matters.” “Growth, growth, growth, growth.” Everyone loves growth. I get it. But most people seem confused about how growth actually works. When you’re building a company, it can feel like you’re just one brilliant idea away from having things really take off. If you could just find  Read more

Convert social chatter into actionable leads

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  Customers these days can come from anywhere. According to a survey by DemandWave, social media is one of the better lead generation channels,accounting for about 55% of the business involved. Many potential customers navigate to an organization’s page on platforms like Facebook, Twitter, and Google+. While there, customers tag the business in posts, like their pages,and share posts where the business is mentioned. Because social media makes it easy for potential customers and  Read more

5 Simple Ways to Optimize Your Website for Lead Generation

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Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website  Read more

Modern BANT Sales Qualification

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If you’ve worked in Sales in the past then you’ve heard of the BANT criteria as a way to qualify prospects. BANT (budget, authority, need, timeline) has been around for decades and many sales professionals like it for its logic and as a great starting point in the absence of a more specific methodology (most sales people  Read more

MarTech: News from the Conference Tradeshow

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MarTech is an annual international conference for professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists. MarTech offers a cross-pollinating experience that transcends the traditional boundaries between marketing and IT, and encourages creative collaboration across the organization. Here is a round-up of headlines from the 2016  Read more

Buying a Company Just for Lead Generation

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  Two years ago Vonage bought Vocalocity for $130 million to expand into VoIP for businesses. When talking to the founders of Vocalocity several years prior to the exit, I learned that their primary driver of growth in the early years was helping third-party VoIP lead generation sites get better at generating leads, which in turn resulted in  Read more

Customer Acquisition is Harder than Product Development

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  Most entrepreneurs come up with an idea for a product and focus on building a prototype. Only, in the software world, it’s become progressively easier to build a decent product and, as an entrepreneur, it’s fun to iterate on the features. Now, there’s so much “progress” on the product that entrepreneurs continue to focus their  Read more

How Automation Is Helping You Relate Better To Customers, Not Worse

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Robots now perform 10 percent of manufacturing tasks, and that’s projected to reach 25 percent by 2025 according to a recent study by the Boston Consulting Group. This scares many people because robots and automation aren’t just fundamentally changing blue collar work, new business and marketing technology are also shifting how people think and behave.  Read more

3 Surprising Statistics About Sales in 2015

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Sales today looks nothing like it did 50 or even 10 years ago. […] Why so much time spent on the phone, and almost none traveling to prospects’ offices? Where are the trusty Yellow Pages?What the heck is LinkedIn?! There’s no doubt about it — today’s sales reps and marketers are experiencing a revolution. To stay relevant,  Read more

What’s The Difference Between CRM and Marketing Automation?

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  Do you remember the day when someone first told you that Great Britain and England weren’t actually synonymous? Yeah. That was rough. People often have a very similar reaction when they realize that CRM software and marketing automation software are different. For those of you to whom this is news, it’s ok! At face  Read more

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