innovation

Managing Change – and Transition – in an Organization

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Published by InterConnecta on

About a month ago, we announced the partnership of one of our long time clients, Solveda with the digital engagement company Bridgeline Digital, Inc. (BLIN). Although this is an exciting time for everyone the complexity and bureaucracy involved in an organizational transition can be overwhelming. With this in mind, I read an article over the weekend  Read more

Is Data Detrimental to Creativity?

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Published by InterConnecta on

Last Night an article caught my my eye with the headline: “Is Data Detrimental to Creativity?” Often the day to day work of marketing has become increasingly focused on gathering, processing and interpreting data to gain insights into consumers, their behavior and the overall market. But, maybe, this is distracting marketers from the creative aspects  Read more

The Future Of APIs Is Here…

Application Programming Interface (APIs) — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come

Published by InterConnecta on

    Application Programming Interface (APIs) — the rules governing how software programs interact with each other — not user interfaces, will upend software for years to come. When Intel CEO Brian Krzanich doubled down on the Internet of Things at the company’s annual Developer Forum in August, he emphasized what many of us have  Read more

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